Andrew Rohm

Loyola Marymount University

Andrew (Andy) Rohm is Professor of Marketing within the College of Business Administration at Loyola Marymount University in Los Angeles, California. Andy earned his B.S. in aerospace engineering from the University of Michigan and his Ph.D. in marketing from the University of Massachusetts Amherst. Before coming to LMU, he was Associate Professor at Northeastern University and spent the 2007-2008 academic year as a visiting professor at Maastricht University in The Netherlands. His research examines consumer usage and acceptance of new media as well as firms’ use of mobile and social media marketing strategies. Andy has published in scholarly and managerial publications such as the Journal of Marketing, Journal of Interactive Marketing, Journal of Advertising, Journal of Consumer Behavior, and MIT’s Sloan Management Review (among others) and recently co-authored the book Herding Cats: A Strategic Approach to Social Media Marketing. Andy is co-founder and co-director of LMU’s M-School initiative, a transformative and immersive undergraduate program in marketing, branding, and advertising, and has developed several courses for the M-School curriculum, including courses in social media and analytics and cross-platform content creation. He is the recipient of the 2015 LMU Fritz B. Burns Distinguished Teaching Award and continues to work on his surfing skills while living with his family in Manhattan Beach.

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