Carrie Parker

Company: 
Kantar Futures
Biography: 
 is a member of the Marketing EDGE Board of Trustees. Marketing EDGE is devoted to the education of college students pursuing marketing careers.
 
Carrie Parker is President of Consulting and Head of Syndicated Products at Kantar Futures N.A.. Carrie has more than 15 years of experience in digital & content marketing, consumer trends, and insights. At Kantar Futures, she leads a team of consultants responsible for helping clients unlock growth and illuminate new marketing opportunities. Carrie also leads product innovation efforts for the U.S. and Global MONITOR products which deliver best-in-class insights on consumer value shifts and needs.
 
Prior to joining The Futures Company in 2015, Carrie spent seven years at American Express, most recently, as Vice President of Digital Experiences in OPEN, the small business division, where she led the strategy and execution of digital marketing and brand experiences including OPENForum.com, ShopSmall.com, and the American Express OPEN social media properties. Carrie is a recognized in the field of content marketing and was named one of the “Top 10 Brand Editors of 2014.” During her time at American Express, Carrie also led Digital Strategy and New Product Development teams and is an expert on leveraging user insights to craft best-in-class marketing and customer experiences.
 
Previously with the Futures Company (then Yankelovich) from 2000-2006, Carrie also has extensive hands-on experience advising clients on consumer trends and insights. In her previous tenure with the company, she played a pivotal role consulting with clients in industries ranging from retail to CPG to financial services.
 
Carrie received her M.B.A. from Columbia University and also holds a B.S. in Business Administration from the University of North Carolina, Chapel Hill with a concentration in marketing.
Back to Marketing EDGE Board of Trustees