Debra Zahay-Blatz

St. Edwards University

Dr. Debra Zahay-Blatz is a Full Professor of Marketing at St. Edward’s University in Austin, Texas where she is Chair of the Department of Marketing and Entrepreneurship. She teaches digital marketing and social media marketing at the graduate and undergraduate level. Most recently, she coordinated an effort to infuse digital marketing throughout the entire Marketing curriculum, including the creation of a Digital Marketing Minor. She has developed and grown similar programs at several other Universities, including ten years at Northern Illinois University in DeKalb Illinois.

She holds her Doctorate in Marketing from the University of Illinois, her Master of Management from Northwestern University in Evanston, Illinois, her Juris Doctor from Loyola University in Chicago, Illinois and her undergraduate degree from Washington University in St. Louis, Missouri.

Dr. Zahay-Blatz researches how firms can facilitate customer relationships, particularly using customer information and has published over twenty articles on this and related topics. Current and past research focuses on data quality, customer information management for competitive advantage, information use in new product development and particularly crowd-sourcing, data warehousing in CRM environments, email personalization and other aspects of interactive and digital marketing. Some of the journals in which she has published include Journal of Interactive Marketing (Best Paper, 2014), Journal of Product Innovation Management, Decision Sciences, Industrial Marketing Management, Management and in the working paper series for the Marketing Science Institute.

She co-authored the third edition of the Cengage textbooks Internet Marketing: Integrating Online and Offline Strategies with MaryLou Roberts, as well as the second edition of Social Media Marketing: A Strategic Approach. Her solo-authored book, Digital Marketing Management: A Handbook for the Current (or Future) CEO, was recently published by Business Expert Press. She is on the Editorial Board of the Journal of Database Marketing and Marketing Strategy Management and Industrial Marketing Management and is Editor-in-Chief of the Journal of Research in Interactive Marketing.

She has been head of her own relationship marketing and digital strategy consulting firm, Zahay, Inc., since 1993. Prior to academia, Dr. Zahay-Blatz held management positions at several leading firms, including Dun & Bradstreet and Verizon Communications (formerly MCI).

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