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George P. Thacker has a history of marketing, sales, research, product, and service operations throughout his marketing career. Formerly, George was SVP and CMO for Gerber Life, the #2 Life Insurance Company in the US based on issued policies, and #74 based on coverage-in-force.
During his last six years at Gerber Life, he championed an unprecedented level of growth and innovation. George led the company’s revolution into multi-channel direct marketing which delivered a sales growth rate triple the category’s growth, generating significantly higher profits and materially lower acquisition costs.
In addition to record-setting sales and profit delivery, George developed and led a world class 240-person contact center which achieved industry-leading customer advocacy scores. During his tenure, two new products were introduced as well as a Face-to-Face Agent new distribution channel.
In 2006, George was honored as the DMA Financial Services Executive of the Year. In 2011, Gerber Life was recognized by Marketing EDGE with the Corporate Commitment Award.
George worked more than 17 years in Financial Services and 14 years in Packaged Goods.
For eight years, George was CMO for The Hartford’s Personal Lines Company. The AARP Auto/Home Program grew from $1.6 to $2.7 billion in premiums during his tenure. The program’s profitably more than doubled over this time. George was also VP of Marketing for Citibank’s broker/dealer business for three years.
George began his career in brand management and marketing at Procter & Gamble. He managed several leading consumer brands both in the U.S. and in Europe, including: Oil of Olay, Cheer, Clearasil, Head & Shoulders and Vidal Sassoon.
George is a member of two Boards. He serves on the Gerber Life Board of Directors, and also serves on a non-profit Board. He serves on the HR and Finance teams for this, the largest Presbyterian Church in New England, managing a budget of $14 million.
George is a graduate of Cornell University with a B.S. in Engineering. He also served four years as a U.S. Army Captain in Germany.