Lerzan Aksoy, Ph.D.

Company: 
Fordham University
Biography: 
Lerzan Aksoy is associate dean for undergraduate studies and professor of marketing at Fordham University’s Gabelli School of Business. She is the author of the New York Times and USA Today bestselling book, The Wallet Allocation Rule, and author/editor of four other books on customer experience and loyalty. She has received best paper awards from the Journal of Marketing, the Journal of Service Management (three times), the Journal of Service Theory and Practice (two times), and the Citations of Excellence “Top 50” Award (top 50 management papers of approximately 20,000 papers reviewed that year) from Emerald Management Reviews. She was recognized as the top young scientist of 2007 in Turkey by the Junior Chamber International, winning the TOYP Award for Scientific Leadership. In, 2012 she received the Management Honor Award (Yönetim Onur Ödülü), a lifetime achievement award for research contributions that affect management across international boundaries. Lerzan also received the Koç University Werner Von Siemens Award and the Fordham University Magis Award for research, teaching and social contribution. Lerzan earned a B.S. from Hacettepe University in Ankara, Turkey, and was awarded the Fulbright Scholarship to pursue her M.B.A. degree at George Mason University in Fairfax, Virginia. She earned a Ph.D. in marketing from the University of North Carolina at Chapel Hill’s Kenan Flagler Business School.
 
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