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Lisa V. Evans is the senior vice president of analytics for Wunderman Data Management and is the solutions lead for the travel, telecommunications, and retail industry verticals. In this role, Ms. Evans applies her consumer and multichannel data and analytics expertise to deliver the right marketing solutions that will drive growth and optimization across the customer journey.
Prior to joining Wunderman in 2012, Ms. Evans was the senior vice president at Sparkline Digital where she developed core digital analytics offerings such as media attribution, landing page testing and optimization, social listening text analytics, segmentation, and multichannel customer profiling for major brands.
Ms. Evans has previously held vice president, marketing strategy positions with agencies such as Digitas and Harte-Hanks where she led analytic teams across insurance, travel, and retail and on the client side with Bank of America, BJ’s, and Smartbargains.com.
Ms. Evans holds a bachelor’s degree from Regis College in liberal arts and masters in business administration from Simmons Graduate School of Management in Boston, Massachusetts.