BIO: SAMANTHA BASUK

Samantha Basuk     Samantha Basuk, Marketing Operations Manager
     
Samantha is newly appointed to the role of Marketing Operations Manager, where she is responsible for the configuration, enhancement, maintenance, and support of Marketing EDGE’s Salesforce CRM and gathering and leveraging donor and program data to build awareness, participation and support for our organization.
 
Prior to joining Marketing EDGE, Samantha worked in educational publishing. In addition, she specialized in loyalty programs at a tech-startup. In both capacities, Samantha worked in operations and marketing roles. Previously at Triumph Learning, a K-12 educational publisher, Samantha created and managed a regional marketing group, which allowed the marketing department to be more nimble and data-focused with targeted messaging.
 
Samantha is a graduate of Franklin and Marshall College in Lancaster, PA with a Bachelor’s degree in English Literature. She is also a graduate of NYU with a Master’s degree in Educational Leadership, Policy, and Advocacy. While not at work, Samantha enjoys The West Wing, and staying active.