Letter From the President

The Golden Age of Marketing...EDGE, That Is! Marketing EDGE Celebrates 50 Years of Developing Talent


As 2016 kicks off, we commemorate this non-profit organization’s Golden Anniversary. That’s right… 50 years ago this year, Marketing EDGE was launched!
I’d like to take a moment to acknowledge the innovative leaders in the direct marketing field who, in 1966, had the foresight and vision to create this organization, thus fueling a rich pipeline of talent to ensure the future of this ever-expanding business.  And to the thousands upon thousands… of leaders, academics, and students served throughout these five decades, I say:  Congratulations and Thank You!
From day one. the focus of this organization has been and continues to be:

To Educate, Develop, Grow, and Employ college students in the field of marketing.
No doubt, 2016 is a pivotal year for Marketing EDGE as we celebrate our past … and look to our future!  Going forward, we will continue to serve the evolving field of marketing in two specific and focused ways:
  • Deliver activities that bridge the gap between academic theory and the practical knowledge and skills required in the workplace, through our student- and academic-focused programs
  • Create an intersection among businesses (executives and corporations), schools (academics and career centers) and students, through national and regional events
We have a celebratory year in store, filled with opportunities and possibilities.  I invite you to join us in a host of activities across the country during the coming year as we come together to celebrate and collaborate.  For the most up to date information on our various national and regional events, please check the calendar of activities And for more comprehensive informaiton about Marketing EDGE, if you don’t already receive our monthly e-newsletter, click here to subscribe.
So, whether you’ve been involved with this organization for 50 years, never, or somewhere in between, I invite you to join in our activities. Be a part of the excitement as we expand our efforts to make an even greater impact... by bringing you the best, market-ready students as they launch a career in this field.
Please feel free to reach out to me to learn more about how we can work with you in the year(s) ahead.
In closing, here’s wishing you an outstanding 2016.  
With warmest wishes, 
Terri L. Bartlett
Terri L. Bartlett
Terri L. Bartlett bio | Letter from the Chair | About Marketing EDGE