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Program Spotlight: Professor’s Institute
Fostering Dialogue between Industry and Academia
Forget resolutions, why not kick off the new year with a lively debate on today’s marketing challenges? That’s exactly what 25 young professors from universities such as Duke, Northwestern and the University of Cincinnati did January 5-7, 2014. Joined by several marketing executives from companies such as General Mills, Kroger and Procter & Gamble at the Marketing EDGE Professor’s Institute, these scholars discussed marketing problems that plague even the most resource-rich companies, and the vital role academic research plays in helping to address these issues. The conference was sponsored by the University of Cincinnati’s Direct Marketing Policy Center and Brierley & Partners.
The 2015 Institute will be sponsored by Brierley & Partners. If you would like to join in on this conversation, please contact Marie Adolphe.