Sunday, March 7, 2010

Program Sponsored by Merkle;
Gives Students Competitive Edge in Current Job Market

New York, NY — The Direct Marketing Educational Foundation (DMEF) recently announced it is accepting applications for its 2010 Interactive Marketing Immersion Xperience (I-MIX) program. I-MIX, designed for juniors and first semester college seniors considering a career in marketing, is an innovative program that will help students set themselves apart from their peers in today’s job market. The program is open to US citizens, permanent residents, and international students. Deadline for submission is March 31, 2010.

I-MIX, a week-long intensive program taking place Monday, August 2, through Friday, August 6, 2010, will offer 30 college students the rare opportunity to learn about current and emerging trends in direct/interactive marketing from leading practitioners and academics. A unique blend of educational sessions, leadership and team building exercises, and group projects, I-MIX offers students the opportunity to deepen their understanding of strategic concepts and practical marketing applications while improving their networking skills.

"As the field of direct/interactive marketing continues to evolve, DMEF has recognized the need to progress as well. This year we are debuting I-MIX, the next iteration of the Collegiate Institute, offering participating students the opportunity to be fully immersed in seminars focused on interactive marketing, while maintaining a core base in direct marketing," said Terri L. Bartlett, DMEF president.

“This program is a triple win: it gives participating students an edge in securing a job in this highly competitive marketplace; allows DMEF to identify and support those top students as they prepare to enter the workforce; and sets the stage for the entire community by highlighting the students that are ready and eager to launch their careers in this exciting field.”

“Merkle is extremely pleased to be the lead sponsor for I-MIX,” said Craig Dempster, executive vice president and chief marketing officer, Merkle. “The program is an incredible chance for college students to gain firsthand knowledge and learn best practices from marketing professionals who are actively involved in shaping the industry every day. We expect the program will be highly competitive, and urge potential participants to apply before the March 31 deadline to ensure they are considered.”

I-MIX will be hosted and principally sponsored by Merkle, with matching grants from the Lee Epstein Fund and Willa Yeck Fund. Program participants will be housed at the Sheraton Columbia Town Center Hotel, and all program sessions will be held at Merkle Corporate Headquarters in Columbia, Maryland. See the I-MIX program schedule here.

For more information please visit Download an I-MIX application form here.

About Merkle

Merkle is one of the nation’s largest providers of data-driven marketing solutions that enable large national organizations to maximize the results from their marketing investment. Merkle provides customer strategy, business intelligence and analytics, data sourcing, media targeting and measurement, and marketing technology solutions to Fortune 1000 companies and leading non-profit organizations. With over 800 employees, the privately held corporation is headquartered near Washington, D.C. in Lanham, Maryland with additional locations in Atlanta, Boston, Denver, New York City, Philadelphia, San Francisco, Seattle and Hagerstown, Maryland. For more information, contact Merkle at 1-877-9-MERKLE or visit

About Direct Marketing Educational Foundation (DMEF)

Headquartered in New York City, the Direct Marketing Educational Foundation (DMEF) works to attract, educate, and place top college students in the business of direct/interactive marketing and, thereby, expanding and enriching the talent pool of trained, market-ready marketers. Established in 1966 by members of the Direct Marketing Association (DMA) who wanted to give something back to the community, DMEF is today a separate, 501(c)(3) nonprofit corporation that is supported solely by tax-deductible contributions from individuals, companies and associations. Funds raised go toward a broad range of world-class educational programs.

Since its founding, thousands of students have taken advantage of DMEF’s educational programs, entering the field with the competitive edge of being “workplace-ready.” Many have gone on to become today’s direct marketing leaders, an indication of the Foundation’s success. In addition, more than 2,000 professors have participated in DMEF programs. Thanks in significant part to the Foundation’s four decades of work, today approximately 255 colleges and universities offer courses in direct/interactive marketing, 31 of which now offer specific direct marketing degrees and certificate programs. For additional information about the DMEF, its mission, and its programs, visit

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Sue R.E. Geramian

Carmela M. Uzzi