Wednesday, March 23, 2011

Fund Honors Meredith Database Marketing Leader Who Passed Away

DES MOINES, IA – Mark Duda, Director of Sales for Database Marketing Services for Meredith Corporation, passed away Saturday, March 19. He was 53 years old.


Mark, who joined Meredith in 2006, was an energetic and passionate professional and a well-known leader in the data services industry. Prior to joining Meredith he served as Partner and Vice President of Data Services at Direct.


Throughout his career, Mark held increasingly senior executive positions at leading marketing services companies including ICOM Information and Communications, Inc., Madison Direct Marketing, Walter Karl, and the Direct Media Group. Mark was also very involved in the Direct Marketing Association (DMA), including serving on the strategic planning board.

To honor and pay tribute to Mark, his family and members of the direct/interactive marketing community have established the Mark Duda Scholarship Fund. The fund, which will benefit college and university students studying data and targeting strategies in direct and interactive marketing, will be administered by the Direct Marketing Educational Foundation (DMEF). The first scholarship will be awarded in August. You may pay tribute to Mark through a contribution to the Fund in his name by clicking here: Mark Duda Scholarship Fund.

About Meredith

Meredith Corporation ( is the leading media and marketing company serving American women. Meredith combines well-known national brands – including Better Homes and Gardens, Parents, Ladies' Home Journal, Family Circle, American Baby, Fitness and More – with local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development. Meredith uses multiple distribution platforms – including print, television, online, mobile and video – to give consumers content they desire and to deliver the messages of its marketing partners. Additionally, Meredith uses its many assets to create powerful custom marketing solutions for many of the nation's top brands and companies. Meredith has significantly added to its capabilities in this area through the acquisition of cutting-edge companies in areas such as digital, mobile, word-of-mouth, social and database marketing.

About Direct Marketing Educational Foundation (DMEF)

Headquartered in New York City, the Direct Marketing Educational Foundation (DMEF) works to educate, develop, grow and employ college students in the field of marketing, thereby, expanding and enriching the talent pool of trained, market-ready marketers. Established in 1966 by members of the Direct Marketing Association (DMA) who wanted to give something back to the community, DMEF is today a separate, 501(c)(3) nonprofit corporation that is supported solely by tax-deductible contributions from individuals and companies. Tax-deductible contributions are the lifeblood of DMEF; funds raised support a broad range of world-class educational programs and scholarships.

Since its founding, thousands of students have taken advantage of DMEF’s educational programs, entering the field with the competitive edge of being “workplace-ready.” Many have gone on to become today’s marketing leaders, an indication of the Foundation’s success. In addition, more than 2,000 professors have participated in DMEF programs. For additional information about the DMEF, its mission, and its programs, visit

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Sue Geramian