Wednesday, July 4, 2012



To Be Presented at DMEF’s Research Summit during DMA2012 in Las Vegas


New York, NY, April 26, 2012 — The Direct Marketing Educational Foundation (DMEF) today announced that George R. Milne, Ph.D., professor of marketing, Isenberg School of Management at the University of Massachusetts Amherst, will receive the DMEF Robert B. Clarke Outstanding Educator Award.

  The honor will be presented at the 2012 DMEF Direct/Interactive Marketing Research Summit Awards Luncheon on Sunday, October 14, at the Mandalay Bay Hotel and Casino in Las Vegas, NV. The Summit is the preeminent conference for academics, Ph.D. students, and practitioners who are interested in pursuing research and teaching in the field of direct/interactive marketing. It will be held during the Direct Marketing Association’s (DMA) DMA2012 Conference & Exhibition, which will run October 13-18 in Las Vegas.

The honoree will also be introduced at DMEF’s Annual Awards Dinner, which brings marketing professionals and academics together to celebrate the growth of multichannel marketing, promote education in the greater community, and advance cutting-edge direct and interactive marketing educational resources.

“Professor Milne is revered by all who have worked with him — from current and past students, to doctoral candidates, to fellow academics and marketers,” said Terri L. Bartlett, DMEF president. “Now, on behalf of the DMEF Board and the marketing community as a whole, we are honored to pay tribute to Professor Milne’s body of work, as we bestow our most prestigious academic award. This recognition is one small way for DMEF to say ‘thank you’ for his support, and the great contribution he has made to this field.”


Robert B. Clarke Outstanding Educator Award


The 2012 Robert B. Clarke Outstanding Educator Award recognizes overall achievement in direct/interactive marketing education, based on an educator’s record of teaching, writing, research, and speaking. Past honorees include Dr. Donna L. Hoffman, University of California, Riverside (2011); Dr. V. Kumar, Georgia State University (2010); Dr. John A. “Jack” Schibrowsky, University of Nevada Las Vegas (2009); Dr. Edward C. Malthouse, Northwestern University (2008); and Dr. Peter S. Fader, the Wharton School (2007). For the complete list of winners, visit: DMEF’s Robert Clarke Award Winners.

Nominations are recommended by the DMEF Governance Committee and approved by the DMEF Board of Trustees. The recipient becomes an academic representative to the DMEF Board of Trustees for a one-year term.


Dr. George R. Milne


George R. Milne is a professor of marketing, Isenberg School of Management at the University of Massachusetts Amherst. He received his Ph.D. in marketing from the University of North Carolina Chapel Hill in 1990. The majority of his research has been focused on issues pertaining to consumer information privacy, database marketing, and interactive marketing. He has also written on marketing strategy, niche marketing, and sports marketing. Recently, Milne has begun conducting research in the areas of natural versus artificial consumption, mindfulness, and multiple selves.

Milne has published more than 50 articles in such publications as the Journal of Marketing, Journal of Consumer Research, Journal of Public Policy and Marketing, Journal of Academy of Marketing Science, Journal of Interactive Marketing, Marketing Letters, Journal of Business Research, Journal of Consumer Affairs, Information Society, and Journal of Sport Management. Recently, he has published articles on the importance of teaching information privacy in the Journal of Marketing Education and Journal of Advertising Education. He serves on the editorial review boards of the Journal of Interactive Marketing and the Journal of Public Policy and Marketing.

Milne has taught at the undergraduate, MBA, and Ph.D. levels. He currently teaches Internet marketing and marketing research, as well as a new course on managing privacy in a digital age. He has consulted with numerous organizations, and is a research partner with Market Street Research and the Mindfulness Connection.

During his long association with the Direct Marketing Educational Foundation, Milne has served three times as the co-chair of the Direct/Interactive Marketing Research Summit, and is currently co-chair of the 2012 conference.


About the DMEF Direct/Interactive Marketing Research Summit


The Direct/Interactive Marketing Research Summit, which will be held October 13-14 in Las Vegas, provides a forum for direct/interactive marketing and database marketing topics in the areas of research and teaching. Academics will find numerous opportunities to exchange ideas and learn from their colleagues and participating practitioners. The Summit takes place during the DMA2012 Conference & Exhibition, which will be held October 13–18. To register for the Research Summit, click here.


About DMA2012 Conference & Exhibition


The DMA2012 Annual Conference & Exhibition, The Global Event for Real-Time Marketers, is the world’s largest gathering of cross-media/channel marketing professionals. DMA2012, which will be held October 13-18 in Las Vegas, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2012’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit

For information about DMA2012 exhibition and sponsorship opportunities, please contact Kevin Fox at 212.790.1468 or


About Direct Marketing Educational Foundation (DMEF)


Headquartered in New York City, the Direct Marketing Educational Foundation (DMEF) works to attract, educate, and place college students in direct/interactive marketing careers, thereby expanding and enriching the talent pool of trained, market-ready marketers. Established in 1966 by members of the Direct Marketing Association (DMA) who wanted to give something back to the community, DMEF is today a separate, 501(c)(3) nonprofit corporation that is supported solely by tax-deductible contributions from individuals and companies. Tax-deductible contributions are the lifeblood of the DMEF; funds raised support a broad range of world-class educational programs and scholarships.

Since its founding, thousands of students have taken advantage of DMEF’s educational programs, entering the field with the competitive edge of being “workplace-ready.” Many have gone on to become today’s marketing leaders, an indication of the Foundation’s success. For additional information about the DMEF, its mission, and its programs, visit