NEW YORK — September 9, 2015 — Marketing EDGE, a nonprofit education organization, announces the start of the ninth year of its Next Generation Leaders program (NextGen), a highly competitive, fast-track program that places outstanding college graduates in a 12-month rotation at leading U.S. marketing organizations. Beginning this month, four graduates – known as program associates — will serve at four participating firms: SSA & Company and WLA, Inc. in New York, and LIFT Agency and Livefyre in San Francisco.

The NextGen associates, their college affiliations and their study majors are:
  • Peyton Brown, University of Chicago, Psychology
  • Martha Gallant, Tulane University, Public Health & Sociology
  • Christine Menchaca, University of California-Berkeley, Media Studies
  • Noelle Tremmel, University of San Diego, Marketing

“NextGen is an innovative, fast-track, rotational job program that elevates the visibility and engagement of Marketing EDGE among our country’s leading colleges and universities, and corporations which recruit marketing students, in our shared goal to increase the pipeline of quality and quantity of bright young professionals entering the marketing field,” said Terri L. Bartlett, president, Marketing EDGE. “From day one of the NextGen program we, along with our corporate partners, have delivered and continue to deliver on this goal.”

“This past year, the Board of Trustees conducted a comprehensive review of all Marketing EDGE programs and determined that NextGen has served as an ideal model for programs offered through this nonprofit organization,” said Christine Aguilera, chair, Marketing EDGE and chief financial officer of International Cruise and Excursions, Inc. “Going forward, those in the industry can be assured that our Board and staff are redoubling efforts to bridge the gap between academic theory and the practical knowledge and skills required in the workplace. In accord with our mission, we capitalize on the unique intersection of students, academics and companies throughout the marketing field.”

Past participants have credited the program for giving them a strong foundation on which to build their careers: “I owe my career success thus far in large part to having gone through Marketing EDGE’s NextGen program,” said Magda Losonczy, director of digital marketing at Fidelity Investments, and a NextGen participant in 2009. “I’ve been in the industry seven years since graduating from college, and I am already at a senior level working on multi-channel digital projects. I credit the NextGen program with setting me up for success and arming me with an extensive digital marketing knowledge base.”

NextGen Sponsor Companies for 2015-16

LIFT Agency is a marketing agency that helps companies reach and engage audiences to drive measurable, bottom-line success. Based in San Francisco since 2013, its proven strategy and creative execution deliver more customers and sales to achieve optimal marketing performance.

Livefyre is passionate about helping companies engage consumers through a combination of real-time content, conversation and social curation. Livefyre Studio, a first-of-its-kind content marketing and engagement platform, puts billions of pieces of content at a marketing organization’s fingertips and allowing marketers to integrate that content into their digital marketing assets, websites, and mobile apps to increase traffic, user engagement and revenue. Livefyre powers real-time content marketing experiences for more than 1,500 leading brands including CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX News, Mashable, NASCAR, Sony PlayStation, Sears and Universal Music Group. Livefyre was founded in 2009 with offices in San Francisco, New York, London and Sydney.

SSA & Company is a management consulting firm that helps companies execute on strategy for world-class performance – from fast-cycle, targeted improvements to a total rethinking of a company’s operating model. Born out of Lean Six Sigma and refined through ongoing innovation, SSA & Company’s approach improves execution within client organizations and builds sustainable skills and capabilities within client teams. Whether working with Fortune 50 corporations or private equity portfolio companies, SSA & Company delivers quick, game-changing results that add value immediately, and over time. SSA is part of G100 Companies, a unique business partnership that combines the world’s best C-level learning communities with a handful of premier professional services firms. G100 Companies helps companies and executives to drive performance, learning, strategy, and reputation.

WLA, Inc. is a collection of very senior direct marketing professionals with broad and deep experience in direct-to-consumer marketing. WLA harnesses the unique skills of its team members to analyze direct marketing businesses and programs. WLA uses its analytics skills to advise its private clients in the financial community to support investments in direct-to-consumer businesses. WLA is also frequently asked to help fix or improve these businesses. It does so by rapidly building customer databases and using its unique marketing, planning, and analysis skills, as well as its creative and production capabilities, to achieve dramatic improvements in business performance. WLA has used these skills to improve the performance of book, music, and video clubs, magazine publishers, consumer financial clients, direct response television marketers, and to support online and offline marketing for catalogers. In the non-profit arena, WLA has applied these skills to improve direct mail and direct-response fundraising performance for a variety of charities: It is especially proud that it has raised $500 million since 2003 to support members of the U.S. military through the USO.

About Next Generation Leaders (NextGen)
The Next Generation Leaders program is a 12-month rotational program created by Marketing EDGE and Direct Marketing Association (DMA). This unique program provides invaluable work experience to top graduates from leading universities, and allows them to investigate the varied and exciting careers available in marketing. Those accepted to the highly competitive program receive exceptional training through numerous assignments among several top companies in the field while working alongside some of the business’s most experienced marketing professionals.

About Direct Marketing Association (DMA)
The Direct Marketing Association ( is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides marketers with INNOVATION that accelerates business growth, EDUCATION that develops talent and ensures compliance with ethical and best practices, and ADVOCACY that advances policies which support innovation in marketing.

About Marketing EDGE
Headquartered in New York City, Marketing EDGE works to Educate, Develop, Grow, and Employ college students in the field of marketing. Turning 50 in 2016, Marketing EDGE is the only national 501(c)(3) nonprofit organization that creates a unique intersection between students, academics and corporations, to bridge the gap between academic theory and the practical knowledge and skills required in the workplace. Ultimately, our goal is to continue to expand and enrich the pool of market-ready talent in the ever-expanding business of marketing, today and tomorrow. For additional information, visit:

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Media Contact for Marketing EDGE 
Chet Dalzell

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