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UNIVERSITY OF MARYLAND PH.D. CANDIDATE WINS MARKETING EDGE’S SHANKAR-SPIEGEL DISSERTATION PROPOSAL AWARD
Monday, October 5, 2015
BOSTON, MA — Marketing EDGE, a nonprofit education organization, today announced that Seoungwoo Lee of the University of Maryland, College Park is the winner of its 2015 Shankar-Spiegel Dissertation Proposal Award.
This notable award recognizes doctoral candidates from accredited programs with the best dissertation proposals in the area of direct/interactive marketing. The award was presented yesterday during the Marketing EDGE Direct/Interactive Marketing Research Summit in Boston, MA.
“When Ted Spiegel and Professor Venky Shankar created this award they stressed the importance of ensuring innovative research and education in our field,” said Terri L. Bartlett, president, Marketing EDGE. “We are honored to continue to support future scholars through this distinctive award.”
Lee’s winning proposal, titled “Free, Paid, or Freemium: Dynamic Versioning Decisions for Mobile Apps” was chaired by University of Maryland Robert H. Smith School of Business Professors Jie Zhang and Michel Wedel. "Seoungwoo Lee's dissertation research rigorously addresses an important and timely topic: how app publishers make versioning decisions and how app platforms can improve their commission structures to achieve mutual benefits. The Shankar-Spiegel award is a great recognition of his work," Professor Wedel said.
"As a researcher, Seoungwoo possesses a fantastic combination of mastery of advanced quantitative modeling and computer programming skills and a sharp mind for developing research topics of managerial importance,” Professor Zhang said. “He is keenly interested in the mobile app industry and digital technologies. I am confident that he will do impactful research in these fields."
"The Shankar-Spiegel Award's purpose is to inspire groundbreaking research in direct/interactive marketing that has the potential to alter the field's future,” said award namesake, Professor Venkatesh “Venky” Shankar of Texas A&M University. “Seoungwoo and his dissertation advisors are to be commended for an exceptional forward-looking research proposal."
About The Shankar-Spiegel Dissertation Award
The Shankar-Spiegel Dissertation Award competition, established in 2007, recognizes the best dissertation proposal in direct/interactive marketing. The annual competition is named in honor of Marketing EDGE Outstanding Educator Award recipient Venkatesh “Venky” Shankar, Ph.D., who is the Coleman Chair Professor in Marketing at Texas A&M University; and the late Edward J. “Ted” Spiegel, an award recipient of the Direct Marketing Association (DMA) Hall of Fame and president and founder of Spiegel Marketing Associates. Doctoral candidates in marketing, computer science, economics, management science, organizational psychology, statistics, advertising and communications, strategy, management and organization, and information systems, and other relevant disciplines whose developments help advance the understanding of direct/interactive marketing, are encouraged to apply.
About Marketing EDGE
Headquartered in New York City, Marketing EDGE works to Educate, Develop, Grow, and Employ college students in the field of marketing. Turning 50 in 2016, Marketing EDGE is the only national 501(c)(3) nonprofit organization that creates a unique intersection between students, academics and corporations, to bridge the gap between academic theory and the practical knowledge and skills required in the workplace. Ultimately, our goal is to continue to expand and enrich the pool of market-ready talent in the ever-expanding business of marketing, today and tomorrow. For additional information, visit: www.marketingEDGE.org.
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