Monday, June 13, 2016

NEW YORK – Marketing EDGE, a nonprofit education organization, today announced that Debra Zahay-Blatz, Ph.D., a Professor of Marketing and Chair of the Department of Marketing and Entrepreneurship at St. Edwards University in Austin, TX, will receive this year’s Robert B. Clarke Outstanding Educator Award, recognizing an academician’s overall achievement in marketing education. The honor will be presented among educators attending the Marketing EDGE 2016 Marketing Research Summit ( Awards Luncheon on Sunday, October 16, at the Los Angeles Convention Center.
“Nominated by her peers, Dr. Zahay-Blatz’s deep commitment to teaching and research in the marketing field have warranted this much-deserved award,” said Marketing EDGE President Terri L. Bartlett.  “Benefitting her students and her peers, Dr. Zahay-Blatz not only provides a rich base of both theoretical and practical business knowledge, but she also instills a love of learning and development that helps prepare her students for lifelong careers in the fast-moving and exciting field of data-driven marketing.”
Living by example for her students and colleagues, most recently Dr. Zahay-Blatz coordinated an effort to infuse digital marketing throughout the entire marketing curriculum at St. Edwards University, including the creation of a digital marketing minor. She has developed and grown similar programs at several other universities, among them ten years at Northern Illinois University in DeKalb, IL.
She holds a Doctorate in Marketing from the University of Illinois, a Master of Management from Northwestern University in Evanston, IL, a Juris Doctor from Loyola University in Chicago, IL, and an undergraduate degree from Washington University in St. Louis, MO.  Some of the journals in which she has published include Journal of Interactive Marketing ® (Best Paper, 2014), Journal of Product Innovation Management, Decision Sciences, Industrial Marketing Management, Management and the working paper series for the Marketing Science Institute.
She co-authored the third edition of the Cengage textbooks Internet Marketing: Integrating Online and Offline Strategies with Mary Lou Roberts, as well as the second edition of Social Media Marketing: A Strategic Approach. Her solo-authored book, Digital Marketing Management: A Handbook for the Current (or Future) CEO, was recently published by Business Expert Press. She is on the Editorial Board of the Journal of Database Marketing and Marketing Strategy Management and Industrial Marketing Management, and is editor-in-chief of the Journal of Research in Interactive Marketing.
Dr. Zahay-Blatz also has been head of her own relationship marketing and digital strategy consulting firm, Zahay, Inc., since 1993. Prior to academia, she held management positions at several leading firms, including Dun & Bradstreet and Verizon Communications (formerly MCI).
The Marketing EDGE Research Summit will be held in conjunction with the Direct Marketing Association’s annual event, the &THEN conference, which takes place October 16-18, 2016, in Los Angeles, CA. For more information about &THEN and to register, visit
About The Robert B. Clarke Outstanding Educator Award
The Robert B. Clarke Outstanding Educator Award recognizes an academician’s overall achievement in marketing education. It is based on an educator’s record of teaching, writing, research and speaking. Recent honorees have included Dr. Charles Hofacker, Florida State University; Dr. Charlotte Mason, University of Georgia; Dr. Arvind Rangaswamy, Penn State University; and Dr. George Milne, University of Massachusetts Amherst.  To see a list of honorees since 1989 visit:  Nominations are submitted by academics; selections are confirmed by the Marketing EDGE Board of Trustees, who appoint the honoree to a one-year term as an academic Board member. 
About Marketing EDGE’s 2016 Marketing Research Summit
The 2016 Marketing Research Summit will be held on October 15-16, 2016, in Los Angeles, CA.  This two-day conference gathers academicians and Ph.D. students who are interested in researching and teaching data-driven marketing, spanning digital, social, and database marketing topics.  Full papers as well as abstracts will be presented, and ideas exchanged among educators and participating industry executives.
About Marketing EDGE
Headquartered in New York City, Marketing EDGE works to Educate, Develop, Grow, and Employ college students in the field of marketing. Now in its 50th year, Marketing EDGE is the only national 501(c)(3) nonprofit organization that impacts the lives of thousands of students annually and shapes the marketing industry of the future as diverse, inclusive, and highly skilled, infusing the industry with dynamic new ideas and the talent our industry needs to thrive in the 21st Century. Through its programs, a unique intersection between students, academics and corporations exists, bridging the gap between academic theory and the practical knowledge and skills required in the workplace. Ultimately, our goal is to continue to expand and enrich the pool of market-ready talent in the ever-expanding business of marketing, today and tomorrow. For additional information, visit:
Media Contact for Marketing EDGE:
Chet Dalzell