NEW YORK – Marketing EDGE, a nonprofit education organization, today announced that Wendy Moe, professor of marketing and director of the Masters of Science in Marketing Analytics at the University of Maryland’s Robert H. Smith School of Business, has been named co-editor-designate of Marketing EDGE’s Journal of Interactive Marketing® (JIM). Moe will join Brian T. Ratchford, Charles and Nancy Davidson chair in marketing at the University of Texas at Dallas, in leading the journal.
JIM positions itself at the center of contemporary marketing and serves as a catalyst for identifying issues, stimulating academic research, and shaping ideas on a broad range of topics that have the potential of affecting the future practice, theory, and understanding of marketing with technology, according to Ratchford.
The co-editor search was conducted by current Brian Ratchford, with assistance from JIM’s Policy Board members. “Wendy Moe is one of the foremost experts in online marketing and social media, whose breadth of knowledge on a wide variety of topics in interactive make her uniquely qualified to be a co-editor of this journal,” Ratchford said.
JIM Policy Board member Russ Winer, who is the William Joyce professor of marketing at the Stern School of Business at New York University, said, “Professor Wendy Moe is the ideal person to co-edit JIM. She is a pioneer in the use of analytics to study online purchasing behavior, user-generated content, and social media.”
Moe is a highly published academic and holds doctorate, master of arts, and bachelor of science degrees from the Wharton School at the University of Pennsylvania, as well as a master in business administration degree from Georgetown University. She is the recipient of several scholarly awards including the Young Scholar Award, the Erin Anderson Award and the Buzzell Award, and is the author of the book Social Media Intelligence.
"I am excited to join Brian Ratchford in co-editing the Journal of Interactive Marketing,” Moe said. “The field of marketing has changed dramatically from the days of ‘Mad Men,’ spearheaded by interactive marketing and the customer data analysis that it allows. I look forward to the next several years of bringing innovative research to readers and helping to frame how marketers make decisions in this environment."
“The Journal of Interactive Marketing provides an excellent outlet for world-renowned research in one of today’s most dynamic fields,” said Terri L. Bartlett, president of Marketing EDGE, “Wendy is recognized as a leading marketing academic and we are proud to have her join the leadership of the Journal.”
Moe will begin her role as co-editor January 2018.
ABOUT JOURNAL OF INTERACTIVE MARKETING
The Journal of Interactive Marketing® (JIM) is a premier academic research journal that serves as a catalyst for identifying issues and shaping ideas associated with the expanding electronic, interactive, and direct marketing environments. JIM publishes leading-edge, high-quality and original results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing. JIM has no preferred or disallowed methodologies, but is open to conceptually rigorous approaches of any type. Articles address current or emerging managerial problems and have the potential to influence practice and theory in digital marketing and related areas. For subscription information, visit:http://www.journals.elsevier.com/journal-of-interactive-marketing.
ABOUT MARKETING EDGE
Headquartered in New York City, Marketing EDGE works to Educate, Develop, Grow, and Employ college students in the field of marketing. Now in its 51st year, Marketing EDGE is the only national 501(c)(3) nonprofit organization with a proven track record to influence the lives of thousands of students annually and to shape the marketing field of the future as diverse, inclusive, and highly skilled, infusing the discipline with dynamic new ideas and the talent to thrive in the 21st Century. Marketing EDGE has served more than 110,000 students in its 50+ year history, and more than 3,400 students in the 2016-2017 school year alone. For more information, visit: www.marketingEDGE.org.