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What is DMA?
The Direct Marketing Association is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.
Founded in 1917, DMA today represents more than 3,00 companies from dozens of vertical industries in the US and 50 other nations, including the majority of the Fortune 100 companies, as well as nonprofit organizations. For more information, visit: www.the-dma.org.