Marketing EDGE, now in its 50th year of operation, offers academics many useful resources including the annual Direct/Interactive Marketing Research Summit, Professors' Academy,  the Journal of Interactive Marketing, data sets for teaching and research, other teaching resources, and opportunities for your students.

Direct/Interactive Marketing Research Summit October 15-16 2016  Los Angeles, CA The annual Direct/Interactive Marketing Research Summit  specializes in digital, social, database and direct/ interactive marketing topics.
It's two conferences for one price.  Held in conjunction with DMA's &THEN event, eligible Research Summit participants (full time academics and Ph.D. students) also receive complimentary entry to this leading-edge marketing practitioner conference. Learn more at the Research Summit pages.


Data Sets

Members of the Professors’ Academy gain free access to this real-life corporate information for use in academic situations, classes, independent study and research projects. Nonmembers can learn how to gain access here:

Access Data Sets

The Professors’ Academy - Funded by the John Flieder Fund

DMEF Professors' AcademyThe Marketing EDGE Professors’ Academy is a membership-based organization that can help academics further their research, obtain access to  data-driven, digital and direct/interactive marketing course materials and research.  The program is funded by the John Flieder Fund, honoring the culmination of a lifetime of achievements and growth in direct/interactive marketing.

Join the Academy  |   Log in to the Academy

Journal of Interactive Marketing®

Journal of Interactive Marketing This premier academic journal publishes leading-edge ideas, methodologies and insights into the field of direct/interactive marketing.  As a teaching tool, it is a thought leader and catalyst for shaping ideas and issues.


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