- About Us
|The annual Direct/Interactive Marketing Research Summit specializes in digital, social, database and direct/ interactive marketing topics.|
|It's two conferences for one price. Held in conjunction with DMA's &THEN event, eligible Research Summit participants (full time academics and Ph.D. students) also receive complimentary entry to this leading-edge marketing practitioner conference. Learn more at the Research Summit pages.|
Members of the Professors’ Academy gain free access to this real-life corporate information for use in academic situations, classes, independent study and research projects. Nonmembers can learn how to gain access here:
The Professors’ Academy - Funded by the John Flieder Fund
The Marketing EDGE Professors’ Academy is a membership-based organization that can help academics further their research, obtain access to data-driven, digital and direct/interactive marketing course materials and research. The program is funded by the John Flieder Fund, honoring the culmination of a lifetime of achievements and growth in direct/interactive marketing.
Journal of Interactive Marketing®
|This premier academic journal publishes leading-edge ideas, methodologies and insights into the field of direct/interactive marketing. As a teaching tool, it is a thought leader and catalyst for shaping ideas and issues.|