Interactive Marketing Research Conference Call for Papers

Call for Papers | Submit Work Here

Vrije Universiteit Amsterdam
March 23-24, 2018
Deadline: October 1, 2017

Call for Papers

In marketing, we frequently worry about endogeneity but give much less thought to exogeneity – those forces that unambiguously generate external shocks impacting marketing theory and practice, shocks that create sudden change in consumer and managerial thinking and behavior. One might ask what are the most exogenous forces in marketing today

  • as social networks produce unanticipated consequences for brands;
  • as previously inanimate “things” exhibit intelligence and network properties; 
  • as robots, embodied and disembodied, exhibit autonomy and learn judgment;
  • as platforms and ecosystems upend product competition;
  • as the number of smartphones approaches the human population;
  • as digital data paint an ever richer picture of the customer; and
  • as new analytic methods from computer science crash our marketing party.

Looking at the above list, it is clear that the most exogenous forces in marketing are precisely those that fall under the topic of interactive marketing; changing technology, computer science, and digital business innovation.

This is the inaugural year of the Interactive Marketing Research Conference, intended to be the premier conference for digital and direct marketing and a unique event of interest to both behavioral researchers and to those who leveragel data-intensive environments.  The conference is further intended to support the Journal of Interactive Marketing, and to promote quality research in research in interactive marketing within the overall discipline of marketing.  To those ends, the event will be a small, elite gathering of academics along with a number of digital marketing practitioners working at the edge of the interactive marketing exogenous shock wave.

Associated Journal of Interactive Marketing Special Issue

Call for Papers

Key Dates

·         Submission deadline: October 1, 2017

·         Acceptance Notification: October 19, 2017

·         Event: March 23-24, 2018


Vrije Universiteit, Amsterdam


John Deighton

John Deighton, Harvard Business School


Brian Ratchford, University of Texas at Dallas

Brian Ratchford, University of Texas at Dallas


Venky Shankar

Venkatesh Shankar, Texas A&M University



Mirella Kleijnen

Mirella Kleijnen, VU University Amsterdam


Charles Hofacker

Charles Hofacker, Florida State University


The Interactive Marketing Research Conference is sponsored by

  • Marketing EDGE;
  • Journal of Interactive Marketing, and
  • Vrije Universiteit Amsterdam

​For additional sponsorship opportunities, contact Marie Adolphe at MAdolphe [at] .

Click below for the full Call for Papers including submission guidelines:

Call for Papers

The aim of the conference is to bring together leading scholars and practitioners from Europe, USA, and Australasia, working on a variety of topics related to interactive marketing, in a highly productive environment. You will have the opportunity to present your research, participate in an academic panel, or just listen and network. As the conference aims to inspire a high level of interaction and quality in a small-scaled setting, the conference is by invitation only. Interested researchers should submit their presentation here no later than October 1, 2017 (Acceptance Notification: October 19, 2017).

Submit work here



The registration below is for PhD students and for Corporate attendees.  Registration for those submitting work for presentation is by invitation.