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Interactive Marketing Research Conference Call for Papers
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Vrije Universiteit Amsterdam
In marketing, we frequently worry about endogeneity but give much less thought to exogeneity – those forces that unambiguously generate external shocks impacting marketing theory and practice, shocks that create sudden change in consumer and managerial thinking and behavior. One might ask what are the most exogenous forces in marketing today
Looking at the above list, it is clear that the most exogenous forces in marketing are precisely those that fall under the topic of interactive marketing; changing technology, computer science, and digital business innovation.
This is the inaugural year of the Interactive Marketing Research Conference, intended to be the premier conference for digital and direct marketing and a unique event of interest to both behavioral researchers and to those who leveragel data-intensive environments. The conference is further intended to support the Journal of Interactive Marketing, and to promote quality research in research in interactive marketing within the overall discipline of marketing. To those ends, the event will be a small, elite gathering of academics along with a number of digital marketing practitioners working at the edge of the interactive marketing exogenous shock wave.
· Submission deadline: September 1, 2017
· Acceptance Notification: September 19, 2017
· Event: March 23-24, 2018
Vrije Universiteit, Amsterdam
The Interactive Marketing Research Conference is sponsored by
For additional sponsorship opportunities, contact Marie Adolphe at MAdolphe [at] MarketingEDGE.org .
Click below for the full Call for Papers including submission guidelines:
The deadline for EARLY BIRD REGISTRATION is October 10, 2017, using discount code IMRC2018 [without spaces or punctuation before or after] for 10% off.