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Interactive Marketing Research Conference Call for Papers
|Call for Papers | Submit Work Here|
Vrije Universiteit Amsterdam
In marketing, we frequently worry about endogeneity but give much less thought to exogeneity – those forces that unambiguously generate external shocks impacting marketing theory and practice, shocks that create sudden change in consumer and managerial thinking and behavior. One might ask what are the most exogenous forces in marketing today
Looking at the above list, it is clear that the most exogenous forces in marketing are precisely those that fall under the topic of interactive marketing; changing technology, computer science, and digital business innovation.
This is the inaugural year of the Interactive Marketing Research Conference, intended to be the premier conference for digital and direct marketing and a unique event of interest to both behavioral researchers and to those who leveragel data-intensive environments. The conference is further intended to support the Journal of Interactive Marketing, and to promote quality research in research in interactive marketing within the overall discipline of marketing. To those ends, the event will be a small, elite gathering of academics along with a number of digital marketing practitioners working at the edge of the interactive marketing exogenous shock wave.
Associated Journal of Interactive Marketing Special Issue
· Submission deadline: October 1, 2017
· Acceptance Notification: October 19, 2017
· Event: March 23-24, 2018
Vrije Universiteit, Amsterdam
John Deighton, Harvard Business School
Brian Ratchford, University of Texas at Dallas
Venkatesh Shankar, Texas A&M University
Mirella Kleijnen, VU University Amsterdam
Charles Hofacker, Florida State University
The Interactive Marketing Research Conference is sponsored by
For additional sponsorship opportunities, contact Marie Adolphe at MAdolphe [at] MarketingEDGE.org .
Click below for the full Call for Papers including submission guidelines:
The aim of the conference is to bring together leading scholars and practitioners from Europe, USA, and Australasia, working on a variety of topics related to interactive marketing, in a highly productive environment. You will have the opportunity to present your research, participate in an academic panel, or just listen and network. As the conference aims to inspire a high level of interaction and quality in a small-scaled setting, the conference is by invitation only. Interested researchers should submit their presentation here no later than October 1, 2017 (Acceptance Notification: October 19, 2017).
The registration below is for PhD students and for Corporate attendees. Registration for those submitting work for presentation is by invitation.