- About Us
Keynote: John Deighton
John Deighton is the Harold M. Brierley Professor of Business Administration emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches a course on Big Data in Marketing, and previously initiated and led the HBS Executive Education program in Digital Marketing and taught the elective MBA course, Digital Marketing Strategy.
His research on marketing management and consumer behavior has been published in a variety of journals including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, Organizational Behavior and Human Decision Processes, and the Harvard Business Review. His research has also received a number of commendations, including the American Marketing Association’s Best Article Award for an article in the Journal of Marketing and an honorable mention from the Journal of interactive Marketing. He received the European Case Clearing House Award in Marketing (2012), the Edward N. Mayer, Jr. Award for Education