Data sets

In addition to your own primary research, our datasets offer in-depth facts and figures from leading corporations for use in and out of the classroom. Members of the Professors’ Academy gain free access to this real-life corporate information for use in academic situations, classes, independent study and research project. Members receive access to colleagues around the world, cutting-edge information and technology, and leading practitioners.

Dissertation Proposal Award

Each year, many outstanding direct marketing dissertations are presented across the digital, social, direct, and data-driven marketing spectrums. The Shankar-Spiegel Dissertation Proposal Competition recognizes the best proposal in direct and interactive marketing each year. To further the winner’s scholarly pursuits, awards may be used to fund travel, conference attendance, data collection, and other research-related expenses.


Researchers in fields ranging from marketing to economics subscribe to the Journal of Interactive Marketing to stay abreast of the most cutting-edge information in interactive marketing. This premier academic research journal identifies field-wide issues, proposes solutions, and shapes the ideas implemented in companies each year. The journal’s five-year impact factor is 3.385; it's one-year impact factor is 2.773, and Google Scholar ranks it 12th among marketing journals.


The Professors' Academy is a professional organization for academics interested in interactive and data-driven marketing. The program is funded by the John Flieder Fund. Members receive access to materials, seminars and data valued at $5,000. Additionally, members of the Professors' Academy have the opportunity to connect with like-minded colleagues around the world and thought-leaders in their field in a place for sharing ideas and resources.

Professor's Institute

The annual Professor’s Institute offers nearly a week of stimulating discussion with industry leaders on the challenges and opportunities facing integrated marketers today. Practitioners from companies like J.C. Penney, the Neiman Marcus Group, and IBM have joined in years past in a setting encouraging lively discussion and group learning.

Research Summit

Leaders in the marketing industry join one another for a weekend of resource-sharing and presentations. The annual Research Summit offers opportunities for academics to exchange ideas and learn from their industry peers and colleagues. The Summit provides a forum for social, mobile, data-driven, and direct marketing topics in both research and teaching. Winning submissions break new ground in their field and will influence the practice or teaching of marketing.

Robert Kestnbaum Research Program

Robert D. Kestnbaum (1932 - 2002)

The Robert Kestnbaum Research Program brings together top academic researchers and leading practitioners to support research for the development of leading-edge market knowledge. The program focuses on three major components, including formulating the field’s most important issues, generating research to solve these issues, and disseminate the program’s research. Its namesake, Robert Kestnbaum, is regarded as a pioneer and leader in the direct/interactive marketing fields. As both a researcher and practitioner, he formulated and popularized industry-shaping concepts.