Faculty Toolkit | Collegiate ECHO Marketing Challenge 2017-2018

The 2017-2018 Collegiate ECHO Marketing Challenge gives students the experience of creating a marketing plan for a business.

Fossil   Welcome, Intro & Video

Fossil is the subject of the 2017-2018 Challenge.  This American watch and lifestyle company seeks an omni-channel marketing campaign to drive Fossil Q Smartwatches sales with a $5 million budget.

  • Students work as "agencies" of 2-5 members on a project to develop a marketing plan and campaign pitch.
  • Faculty advisors nationwide find the Challenge a useful teaching tool.

The Collegiate ECHO Challenge Is:

 
/marketing-programs/collegiate-echo/hands-on-learning  
   
   

Client Brief & Rules      

The FAQs link below has been activated:

FAQs


Faculty: Register Here:

 
Faculty Registration
 
   

Students may learn more at collegiateECHO.org
Students (other than team leaders) may register at students.collegiateECHO.org
Team leaders may register at teamleader.collegiateECHO.org

The above registration links will become active toward the end of July.

 
   

The Challenge Provides These Resources: 

 
   

For Faculty

Faculty Teaching Guide

   

For Students: (Faculty may audit this course as well)

Student Learning Module

 

DEADLINES | KEY DATES

FALL ENTRIES

October 16, 2017 - Intent to Compete Agreement for fall entries must be completed by each team member in order for a team to be eligible to participate.

December 11, 2017 - Entry presentation due for teams organized during the fall semester/quarter, submitted by team leader.

SPRING ENTRIES

March 16, 2018 - Intent to Compete Agreement for spring entries must be completed by each team member in order for a team to be eligible to participate.

May 14, 2018 - Entry presentation due for teams organized during the winter or spring semesters/quarters, submitted by team leader.

BOTH SEMESTERS

May-mid-July 2018 - Judging of presentations.

Mid-July 2018 - Notification of results to faculty via email.

August 31, 2018 - Acceptance and selection of prizes by winning team student members. Prizes not claimed by this date will be forfeited. We therefore suggest that at the time they register, students provide an email where they can be reached during the summer. 

 


    Recent Winners

    2016-2017 Winners 

    2015-2016 Winners | Facebook.

    2014-2015 Winners