2014-2015 Collegiate ECHO Challenge Winners and Honorable Mentions

Challenge by DIRECTV

     

UNDERGRADUATES

1st Place Gold
Crown & Hammer
Temple University
Members: Bridget Doyle, Tatiana Drye, Kaitlin O'Connell, Kia Street
Advisor:   Chuck McLeester

VIDEO: Team members discuss their winning strategy.

Crown & Hammer - 1st Place Gold Winners - Collegiate ECHO Marketing Challenge

PICTURED: Crown & Hammer - 1st Place Gold (l-r) Tatiana Drye, Kia Street, Kaitlin O'Connell, Bridget Doyle

2nd Place Silver
ABGM, Inc.
University of Arkansas
Members: Mary Hargraves, Allie Kathol, Brittnie Simon, Griffin Templeton
Advisor:  Ignatius Fosu

ABGM Inc. 2nd Place Silver Winners - Collegiate ECHO Marketing Challenge

PICTURED: ABGM, Inc. - 2nd Place Silver (l-r) Mary Hargraves, Griffin Templeton, Brittnie Simon, Allie Kathol

3rd Place Bronze
Marxman Marketers
James Madison University
Members: John Bassford, Alex Dixon, Kevin Harmon, Kelsey Hinkle
Advisor:   Theresa Clarke

Marxman Marketers - 3rd Place Bronze  Winners - Collegiate ECHO Marketing Challenge

PICTURED: Marxman Marketers - 3rd Place Bronze (l-r) Alex Dixon, Kelsey Hinkle, John Bassford, Kevin Harmon

Honorable Mentions

For Creative Strategy and Executive Summary
Advanced Ambition
James Madison University
Members: Hao Dang, Tommy O'Connor, Casey Sayre, Andrew Tsitos
Advisor: Theresa Clarke

For Creative Strategy and Media Plan
Cre8ive Solutions
James Madison University
Members: Brooks Chilcoat, Katie Cutrone, Christine Provino, Trevor Wilder
Advisor: Theresa Clarke

For Media Plan, Video to Consumers and Visual Summary
BCDEvolution
California State University San Marcos
Members: 
Christian Brusseau, Brian Nguyen, Danea Ramos
Advisor: Vassilis Dalakas

For Market Research and Innovation 
Epic Effect
James Madison University
Members: 
Alexa Balsome, Corinne Cardinal, Carolyn Rezny, Nicholas Spinner
Advisor: Theresa Clarke

For Marketing Strategy
Formidable Three
James Madison University
Members:  
Corrie Breshears, Lauren Doherty, Dylan Katcher
Advisor: Theresa Clarke

For Market Research
Getting Direct
James Madison University
Members:
Kemp Bartlett, Madison Biernacki, Madeline Bourne, Nicole Tiffany
Advisor: Theresa Clarke

For Creative Strategy
HAAM
University of Arkansas
Members:  Ashley Bymers, Miles Gantt, Alex Mardian, Jeri Webb
Advisor: Ignatius Fosu

For Creative Strategy
Nifty Networking
James Madison University
Members:
 Joseph Bell, Chelsey Carbaugh, Nannan Chen, Denice Donovan
Advisor: Theresa Clarke

For Market Research and Creative Strategy
Noko Marketing
Indiana University South Bend
Members: 
Caitlin Miller, Jamensen Molnar, Monica Vink, Joseph Yeager
Advisor: Monle Lee

For Market Research
R-Brain
California State University San Marcos
Members: 
Lindsay Berklite, Holly Ellis, Sean Seward
Advisor: Vassilis Dalakas

For Market Research and Innovation
Team Direkkt
Husson University
Members:
Kendra Jackson, Nicholas Maney, Kaity Patnode, Emily Pinneo
Advisor: Nancy Roberts

 

GRADUATES

1st Place Gold
DIRECT 4
Eastern Michigan University
Members: Torianne Alston, Jennifer McDermitt, Erica Perdue, Duane Sprague
Advisor:   Matthew Sauber

DIRECT 4 1st Place Graduate Gold  Winners - Collegiate ECHO Marketing Challenge

PICTURED: DIRECT 4 - 1st Place Gold (l-r) Torianne Alston, Jennifer McDermitt, Erica Perdue, Duane Sprague

2nd Place Silver
Oriental Pearl
Loyola University Chicago
Members:  
Ruimin Gong, Xiaoqi Lu, Lingfan Ni, Fan "Rachel" Pan
Advisor:   Mary Ann McGrath

Oriental Pearl - 2nd Place Graduate Gold Winners - Collegiate ECHO Marketing Challeinge

PICTURED: Oriental Pearl - 2nd Place Silver (front l-r) Ruimin Gong, Lingfan Ni, Fan "Rachel" Pan (rear) Xiaoqi Lu

3rd Place Bronze
Resilience Management Group
Eastern Michigan University
Members: 
Adam Berkshire, Edison Hubert, Catherine McMacken, Margarita Vakhlis
Advisor:   David Marold

Resilience Management Group 3rd Place Graduate Bronze  Winners - Collegiate ECHO Marketing Challenge

PICTURED: Resilience Management Group - 3rd Place Bronze (l-r) Margarita Vakhlis, Catherine McMacken, Adam Berkshire, Edison Hubert

Honorable Mentions

For Creative Strategy
3 and ONE
Loyola University Chicago
Members: 
Xuanrui Chen, Lauren Lakomek, Jianghui Wen, Shuwei Zhao
Advisor: Mary Ann McGrath

For Market Research and Media Plan
Agents of Madison Avenue
East Carolina University
Members: 
Sara Dusenberry, Sarah Moran, Brian Pugh
Advisor: Tracy Tuten

For Creative Strategy and Media Plan
Digitalk
Baruch College / CUNY
Members:  Michael Gilvary, Qiuyue Wang
Advisor:  Linda Gharib

For Media Plan, Budgeting/ROI and Visual Summary
DirectConnect Communications
Eastern Michigan University
Members: Erin Blaesing-Miller, Jacqueline Botkin, Colin Murray, Debra Salem
Advisor: David Marold 

For Market Research, Creative Strategy and Executive Summary
The Elite Group
Pace University
Members: Fatima Almazam, Douglas Pope, Akshay Shah, Mahir Shah
Advisor: Harvey Markovitz

For Market Research and Creative Strategy
The Gold Finders
Pace University
Members: Zijian Li, Alvaro Parra Saura, Regina Ripoll, Zhuyi Yao
Advisor: Harvey Markovitz

For Marketing Strategy
JANC
Baruch College / CUNY
Members: 
Jessica Goldberg, Nionila Ivanova, Adnan Shafique
Advisor:  Linda Gharib

For Market Research, Marketing Strategy, Creative Strategy, Video to Consumers and Visual Summary
Pirates CJLV
East Carolina University
Members:  Jeffrey Landau, Carly Landini, Lisa Proctor
Advisor: Tracy Tuten

For Market Research, Marketing Strategy, Creative Strategy, Executive Summary and Innovation
Savvy M"arr"keters
East Carolina University
Members: Breanne Kelley, Jessica Mincher, Anita Propst, Burnett Russell
Advisor: Tracy Tuten

For Market Research
Star Team
Baruch College / CUNY
Members: Nicole D'alberti, Meredith Diebold, Olympia Mantsios
Advisor: Linda Gharib