Gary S. Laben

Research Now

As CEO, Research Now, Laben is a 25+ year veteran of the information marketing industry. He has long been involved in the growth of successful direct marketing companies. He is widely recognized not only for his extensive information management and marketing experience but also for his expertise in building unified management teams following acquisitions and mergers.

Prior to joining KnowledgeBase Marketing (now KBM Group) in 2000, he served as vice president of marketing and business development at Experian, and later became CEO, KBM Group, and Global Chief Data Officer, Wunderman.  In 2010, Laben was named to BtoB Magazine’s Who’s Who in Direct Marketing, and in 2009, was named Direct Marketer of the Year by the University of Akron Taylor Institute for Direct Marketing. He served on the Direct Marketing Association's Board of Directors and is a past chairman and trustee of Marketing EDGE.  In 2012, he received the Marketing EDGE Edward N. Mayer Education Leadership Award:

He is currently the Chairman-elect of the Executive Advisory Board of The Taylor Institute for Direct Marketing and Suarez Laboratories for Applied Marketing Research at the University of Akron.

In addition, he is on the Leadership Board of Wunderman, the world’s largest direct marketing agency, and on the Board of Directors of Marketfish, a marketing technology company.

Laben is a graduate of The Johns Hopkins University with a Bachelor of Science degree in civil engineering.

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