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Judging the Collegiate ECHO Marketing Challenge
At the end of each school year, Marketing EDGE holds a judging online for the Collegiate ECHO Marketing Challenge. The judging takes place from late May towards late June for both the fall and spring semesters, to help Marketing EDGE and the Challenge sponsor rank the winners. (When many entries are expected, we also may hold preliminary judging in December/January.) The judges score and provide feedback on the entries; this information helps educators refine the way they teach data-driven marketing.
We expect a plethora of entries nationwide. We'll need numerous judges to review all of the campaign submissions, as many schools enter multiple teams in this marketing competition.
Being a judge is convenient! Judge the entries online from anywhere in the world that has internet.
FREQUENTLY ASKED QUESTIONS
Where does judging take place?
Online, from the convenience of your home or office computer.
How many entries will I judge?
We seek to double the number of judges this year. Therefore, the "workload" of each judge is reduced. At this stage of the judging, you may judge anywhere from 3-5 entries (or more, depending upon your willingness and availability. Judges should allow allow a minimum of 20 minutes to review an entry.)
What is this year's Challenge?
Help Collette Travel research Baby Boomers (fall semester) or Generation Xers (spring semester) and market guided travel products to these targets, respectively, with a $5 million budget.
What exactly do I need to do?
Marketing EDGE staff will send you a briefing about the Challenge, criteria, and judging tips - which summarize the Challenge shown at www.CollegiateECHO.org. A staff member will answer any questions you may have after you review the brief. Each week you're available, you’ll receive a link to download the entries assigned to you (within a range you set), another to an online scoresheet and background as needed.
Your contribution of time and expertise is invaluable to the success of the competition, and is greatly appreciated by the Challenge sponsor, by Marketing EDGE, by the students’ faculty advisors, and by the students themselves – the marketers of tomorrow. We consider all judges' applications for experience and expertise. Apply today to become a Collegiate ECHO judge at judge.collegiateECHO.org