Digital Marketing Specialist

Location: 
Tampa, Florida
Salary: 
25k-35k
Job Overview: 

<p>
<strong>Great opportunity to work with a dynamic and talented team of Marketing professionals.</strong></p>
<p>
<u><strong>SUMMARY</strong></u></p>
<p>
Reporting to the Director of Digital Marketing, this position will take ownership of house email setup, list selection, QA and reporting as well as UAT on all email related funcitonality enhancements.</p>
<p>
<u><strong>AREAS of RESPONSIBILITY</strong></u></p>
<p>
Managing the email setup process to include:</p>
<ul>
<li>
HP code setup</li>
<li>
Link building, subject lines, creative direction to ESP (Zeta)</li>
<li>
Setting up Quickbases for email specific promotions</li>
<li>
Managing audience selection and suppression</li>
<li>
Coordinating and providing detailed instructions for A:B tests</li>
<li>
Managing multiple versions of email and appropriate list selects</li>
<li>
Coordinating with merchandising and inventory control teams as needed</li>
<li>
Performing QA and communicating necessary changes to vendor, creative, merchandising and eCommerce</li>
<li>
Authorizing final deployment and count approval</li>
<li>
Reporting and analysis</li>
<li>
Maintaining house and competitor email creative books</li>
<li>
Other email related tasks within the Zeta hub</li>
</ul>
<p>
Supporting the team with UAT on all email related projects</p>
<ul>
<li>
Assisting with developing business requirements for usability improvements</li>
<li>
Writing test scenarios</li>
<li>
Testing new functionality</li>
</ul>
<p>
Business Expert "super user" on the new Zeta Hub (ESP platform)</p>
<ul>
<li>
Building emails</li>
<li>
Managing lists and customer attribute driven queries</li>
<li>
Managing the email workflow</li>
</ul>
<p>
Serving as a liaison to customer service; providing training on enhancements and new web initiatives, as needed.</p>
<p>
Other relevant duties as assigned</p>
<p>
 </p>
<p>
 </p>
<p>
 </p>

Responsibilities: 

<p>
Managing the email setup process</p>
<p>
Supporting the team with UAT on all email related projects</p>
<p>
Business expert "super user" on the new Zeta Hub (ESP platform)</p>
<p>
Serving as a liaison to customer service; providing training on enchancements and new web initative, as needed</p>

Qualifications: 

<p>
To be successful in this position, the ideal candidate will possess the following:</p>
<ul>
<li>
Bachelor of Science in Marketing, 1+ years digital marketing or communications experience or equivalent</li>
<li>
Comfortable with initiating and following a work flow from inception to fruition; must be detail-oriented and process driven, also self-managed, self-starting and autonomous</li>
<li>
Multi-task competency, with the ability to juggle multiple projects and shifting priorities</li>
<li>
Detail oriented and precise</li>
<li>
Excellent interpersonal skills; high degree of self-motivation and organizational diligence</li>
<li>
A strong understanding of e-mail marketing "Best Practice" standards</li>
<li>
Strong oral and written communication skills</li>
</ul>
<p>
 </p>

Position: 
Entry Level
Apply (url): 
Post Job For: 
30 days
Apply (email):