Digital Marketing Specialist

Location: 
Huntington, IN
Salary: 
Job Overview: 

<p>
A highly motivated individual will collaborate with management to craft a marketing strategy to drive our objectives to increase sales, personalize and relevancy to each customer, leveraging multiple, largely digital and print campaigns.  They will also be willing to take on special projects related to promoting events and overseeing external partnerships that help drive incremental revenue.  The ideal candidate will demonstrate the ability to manage internal and external relationships to achieve shared objectives in a marketing and sales environment.</p>

Responsibilities: 

<ul>
<li>
Manage email marketing campaigns</li>
<li>
Implements multi-channel campaigns that enable streamlining data, enabling continuous engagement with personalized marketing.</li>
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Create relevant sales material the Sales tems can take to market, including brochures and sales presentations.</li>
<li>
Work with the Managers to develop realistic offer strategies to increase revenue.</li>
<li>
Manage print and digital campaigns to drive awareness and traffic.</li>
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Conduct reporting and analysis using Google Analytics.</li>
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Manage external editorial relationship with writers and communicate content needs and expectations.</li>
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Own marketing campagin for special p rojects including executions across print, digital, direct mail, and emails.</li>
<li>
Maintains collaborative ownership of the offertory product lines with Customer Satisfaction and Sales Managers.</li>
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Design and builds campaigns in marketing automation using interactive strategies and rules.</li>
<li>
Design and builds campaigns in marketing automation using interactive strategies and rules</li>
<li>
Design and configure related offers, channel, strategy, events, segments, campaigns.</li>
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Analyzes KPIs and seizes opportunities to optimize campaign performance.</li>
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Trains business partnersn on usage of promotional capabilities and processes.</li>
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Maintains and updates sales collateral.</li>
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Performs other duties as assigned.</li>
</ul>

Qualifications: 

<p>
Required Skills</p>
<ul>
<li>
Working knowledge of Excel, Google Analytics, and html.</li>
<li>
Exceptional verbal/written communication, listening skills with attention to detail.</li>
<li>
Experience with composing and writing marketing material and creating messages for multiple platforms is preferred.</li>
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Proven ability to promote products and services within specialized area</li>
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Experience in marketing automation concepts, and systems preferred</li>
<li>
HTML knowledge is a plus</li>
<li>
Demonstrated ability to prioritize tasks and work multiple projects concurrently with a sense of urgency to meet deadlines.</li>
<li>
Experience establishing and maintaining business process documentation and training materials.</li>
<li>
Team player - great at collaborating with inter-disciplinary teams including marketing, sales, customer support, information technology, and business executive.</li>
</ul>

Position: 
Entry Level
Apply (url): 
http://www.osvjobs.com
Post Job For: 
60 days
Apply (email):