Marketing Manager

Location: 
Horsham, Pennsylvania
Salary: 
Job Overview: 

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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif; color: black;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Founded in 1977, LRP Publications produces some of the largest specialized conferences and trade shows in the nation, giving exhibitors the opportunity to introduce their brand and solutions to professionals across the country. In addition to producing conferences and expositions, LRP Publications publishes business-to-business newsletters, magazines, books, software and more.</span></p>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif; color: black;" style="font-size: 9pt; font-family: Verdana, sans-serif;">LRP is looking for a talented Marketing Manager to help grow the awareness and attendee participation for three national conferences targeted to Human Resource professionals. This person will work closely with company leadership and have complete bottom-line responsibility for analyzing, strategizing, creating and executing innovative marketing plans using a wide array of marketing tactics. Our ideal candidate will possess a demonstrated ability to prioritize tasks, anticipate needs and make adjustments, and an assertiveness to offer new ideas that will contribute to the overall success of the company.</span></p>

Responsibilities: 

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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Create, develop and execute marketing budget and plans, define and implement campaign schedules, and manage campaign costs and resources within budget.</span></li>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Research the market and audience to develop successful marketing campaigns and continuously experiment to maximize results.</span></li>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Manage in-house lists, list acquisition, and develop list segmentation strategies.</span></li>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Gather and analyze data to communicate and improve existing and future campaign efforts.</span></li>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Work with subject matter experts to gather pivotal information to develop clear and relevant messaging within marketing pieces.</span></li>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Develop creative, persuasive and original copy in a high-volume environment.</span></li>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Review and edit promotional materials for marketing effectiveness.</span></li>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Research, identify, forge and maintain long-term marketing partnerships.</span></li>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Work collaboratively with internal teams including Creative Services, Social Media, Digital Marketing, Sales, Customer Service and Meeting Planners.</span></li>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Manage and develop the supporting Marketing Coordinator.</span></li>
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Qualifications: 

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<strong><span data-mce-style="font-family: Verdana, sans-serif;" style="font-family: Verdana, sans-serif;">Minimum Requirements:</span></strong></p>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Bachelor’s Degree in Business, Marketing</span></li>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">4 years related work experience including supervisory responsibilities</span></li>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Previous quantifiable success in managing marketing projects from end-to-end</span></li>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Proficient copy-writing skills</span></li>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Advanced proficiency in all Microsoft applications and Adobe software</span></li>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Ability to successfully manage multiple tasks while remaining organized</span></li>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Ability to think creatively and innovatively</span></li>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Ability to analyze data and make strategic decisions while meeting deadlines</span></li>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Ability to travel up to 20% of the time</span></li>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif; color: black;" style="font-size: 9pt; font-family: Verdana, sans-serif;"> </span></p>
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<strong><span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif; color: black;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Desired Qualifications:</span></strong></p>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Self-driven, results-oriented individual with a positive outlook</span></li>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Knowledge of Human Resource Market/Industry</span></li>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Knowledge of Technology Industry</span></li>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Experience in SEO, email marketing and digital advertising</span></li>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Utilizing Google Analytics to monitor and measure website and email marketing effectiveness</span></li>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">B2B Marketing Experience</span></li>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Ability to take initiative and effectively adapt to change</span></li>
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<span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif;" style="font-size: 9pt; font-family: Verdana, sans-serif;">Experience with a project management system/software</span></li>
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<span data-mce-style="font-size: 10.0pt; font-family: 'Arial',sans-serif; color: black;" style="font-size: 10pt; font-family: Arial, sans-serif;">In addition to a stable and supportive work environment, we provide:</span></p>
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<span data-mce-style="font-size: 10.0pt; font-family: 'Arial',sans-serif;" style="font-size: 10pt; font-family: Arial, sans-serif;">Health and Dental insurance</span></li>
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<span data-mce-style="font-size: 10.0pt; font-family: 'Arial',sans-serif;" style="font-size: 10pt; font-family: Arial, sans-serif;">401(k) with employer match </span></li>
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<span data-mce-style="font-size: 10.0pt; font-family: 'Arial',sans-serif;" style="font-size: 10pt; font-family: Arial, sans-serif;">Paid holidays and vacation</span></li>
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<span data-mce-style="font-size: 10.0pt; font-family: 'Arial',sans-serif;" style="font-size: 10pt; font-family: Arial, sans-serif;">Supportive office environment with business casual attire</span></li>
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<strong><span data-mce-style="font-size: 9.0pt; font-family: 'Verdana',sans-serif; color: black;" style="font-size: 9pt; font-family: Verdana, sans-serif;">As an EO/AA employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran, or disability status.</span></strong></p>

Position: 
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https://careers-lrp.icims.com/jobs/1190/marketing-manager---hr-conferences/job?in_iframe=1?mode=job&
Post Job For: 
60 days
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