Online Sales and Marketing

Location: 
Los Angeles, CA
Salary: 
Job Overview: 

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Job description</h3>
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We’re searching for a full-time <strong style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit; font-size: 15px; vertical-align: baseline; outline: 0px; background: transparent;"><u style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline;">Digital Marketing & Online Sales Manager</u></strong> to grow our brand image online and produce content that directly impacts ROI.</p>
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We need an outgoing and quick thinking professional to plan, design, implement, and enhance our existing digital marketing strategies and develop new initiatives to grow our online sales. The Digital Marketing and Advertising Manager will work directly with the Sales Departments and report directly to the President.</p>
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Responsibilities: 

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•         Design, and execute our digital marketing plan taking the guiding principles and strategic plan into account</p>
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•         Manage, optimize, and report on our efforts in Google AdWords, and other online advertising PPC/PLA</p>
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•         Update and execute Display Advertising, YouTube Advertising and retargeting strategies</p>
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•         Constantly test, improve, and take risks in order to get “the most bang for the buck”</p>
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•         Report on key metrics to company leadership to ensure an exceptional return on advertisement spending</p>
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•         Be the in-house Display & YouTube expert, learning everything there is to know about current and upcoming strategies</p>
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•         Collaborate with internals departments and external partners ensuring SEM efforts are consistent with company marketing objectives</p>
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•         Research, analyze, and implement new ecommerce opportunities</p>
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•         Continually monitors all revenue streams and key metrics then adapts the marketing approach to maximize conversion rates</p>

Qualifications: 

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Requirements:</p>
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 Content strategy, link building and keyword strategy to increase rankings on all major search networks</p>
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Understanding of Display & Video Advertising tools and eagerness to learn the ins and outs</p>
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Research and analyze competitor advertising links</p>
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  Proven SEO experience and SEM experience managing PPC campaigns across Google, Yahoo and Bing.</p>
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•         Solid understanding of performance marketing, conversion, and online customer acquisition</p>
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•         In-depth experience with website analytics tools (e.g, Google Analytics, Google AdWords, BuzzSumo, Outbrain, NetInsight, Omniture, WebTrends)</p>
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•         Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)</p>
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•         Experience with A/B and multivariate experiments</p>
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•         Some knowledge of HTML, CSS, and JavaScript development and constraints</p>
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•         Ability to edit our current wordpress websites and make changes as needed.</p>
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•         Up-to-date with the latest trends and best practices in SEO and SEM</p>
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•         Work with developers to ensure SEO best practices are properly implemented on newly developed code</p>
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•         Perform ongoing keyword discovery, expansion and optimization</p>
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•         Solid understanding of Microsoft Excel, Google AdWords Editor, Bing Ads Editor, Yahoo Gemini, YouTube and AdRoll</p>
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•         Ability to create, and continually optimize successful digital marketing campaigns on multiple platforms</p>
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•         Basic understanding of our brands and product attributes</p>
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•         Strict adherence of our marketing budget</p>
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•         Manage our affiliate program through CJ (Commission Junction) and keep affiliates committed to our brands.</p>
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•         Adept in evaluating and reporting results-defining what’s working for us and what’s not</p>
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•         Strong collaboration skills and able to work with other departments</p>
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•         Willingness to grow, learn, utilize, and implement new technologies</p>
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•         Develop digital marketing tactics including web assets, blogs, social media, paid and organic search, e-mail marketing, display advertising, e-newsletters, webinars, etc.</p>
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<strong style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit; font-size: 15px; vertical-align: baseline; outline: 0px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><u style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline;">Bonus Skills:</u></strong></p>
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•         YouTube, Adwords or Google Analytics certification</p>
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•         Past experience with data integration with other ecommerce marketing partners</p>

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