Marketing EDGE (formerly Direct Marketing Educational Foundation - DMEF) supports academics and students, and recognizes business leaders for their support of data-driven marketing education - here's how we do this through our events. For professors, an annual academic conference whose goal is to break new ground in the field takes place each year: Direct/Interactive Marketing Research Summit. For students, Student Career Forums are often held in conjunction with leading-edge business conferences. For businesses, networking opportunities and ways to celebrate achievements in the field abound: through the Annual Awards Dinner and the Rising Stars Awards Dinner. All this activity helps us to ensure the future of marketing.


Awards and Events

Marketing EDGE hosts several award events to honor industry talent and success in style.  

Annual Awards Dinner

Put on the glitz at Marketing EDGE’s Annual Awards Dinner (this October in San Diego, CA). This frequently sold-out event is a who’s who of data-driven, digital, and interactive marketing recognizing leaders in our field.

Rising Stars Awards Dinner

Join the best in the business at Marketing EDGE’s award dinners honoring the brightest direct and interactive marketing professionals under 40. The New York-based Rising Stars Awards praise industry standouts. Reserve your space now.

Direct/Interactive Marketing Research Summit

The Direct/Interactive Marketing Research Summit, (San Diego, CA, October 25-26, 2014) provides a forum for database, social, traditional direct and digital marketing topics in the areas of research and teaching.

Marketing EDGE Student Career Forums

Student Career Forums offer college students the chance to attend a special seminar, participating in an interactive talk with marketing experts. Focusing on careers in the field of data-driven marketing, the Forum offers valuable strategies on landing a job in today’s tough marketplace.  You will get tips on job hunting and career opportunities. In 2013, the first Student Career Forum took place on March 26 in New York City in partnership with Incisive Media at the SES Conference and Expo.  The second took place in October in conjunction with the DMA2013 Annual Conference & Exhibition in Chicago, IL.  The third Student Career Forum program was held on November 1st, again in New York City!


Marketing EDGE's Professor's Institute offers academics a week of stimulating conversations on the challenges and opportunities facing marketers.