Marketing EDGE Summit

Twitter: #mktgEDGE17 | LinkedIn Group: Marketing EDGE Summit

Research Summit Renamed

In 2013, we changed our name to Marketing EDGE, and since then, we have built a brand inclusive of all who are studying, teaching, researching and practicing marketing that is rooted in the data-driven and digital space. 

In the past three years, we have reviewed and renamed several of our programs to form a more cohesive brand, and effective 2017, we are also renaming the Direct/Interactive Marketing Research Summit to the Marketing EDGE Summit.
 
The new name also aligns the conference better with the Data & Marketing Association’s (DMA) annual event &THEN, the host practitioner conference for the Marketing EDGE Summit.
 
What has not changed is our unwavering commitment to and support for the academics who work tirelessly to educate the next generation of marketers. The Marketing EDGE Summit will continue to provide a forum for innovative pedagogical research as well as data-driven marketing research. 
 
We look forward to seeing you at the next Marketing EDGE Summit in New Orleans, October 7-8, 2017.
 

For the 2016 conference proceedings, click here: 

    Proceedings

 

It's...an opportunity to reconnect with colleagues ... we had an opportunity to publish our work ... Keynote speakers provided interesting insights into best practices.  Colleagues and speakers spark ideas for research.  The DMA is the best part of the package, because we become familiar with current practices.

-Juanita Roxas, California State Polytechnic University-Pomona

 
...the greatest way to sample the research that is being done in academia and how it relates to the practitioners' world.  There are also great resources for improving your teaching and sharpening your teaching tools.  -Al Raider, University of Maryland University College
 

Last Year's Conference Co-Chairs

 

Matt Hettche, Christopher Newport University

Christopher
  Newport University
Lisa Spiller, Christopher Newport University
 
Christopher
  Newport University
Kristen Walker, California State University, Northridge
 
California State
  University, Northridge
 

Jacobs & Clevenger Case Writers' Workshop Co-Directors

 

Susan Jones, Ferris State University

Susan K. Jones
Ferris State University
(contact for
case authors)

J. Steven Kelly, DePaul University

J. Steven Kelly
DePaul University
(contact for corporations)

 

Kathleen Stevenson, Co Director, Jacobs & Clevenger Case Writers Workshop, Executive Director, CADMEF

Kathleen Stevenson
DePaul University;
Executive Director,
MMEF (Midwest
Marketing Education
Foundation)

 

GALLERY:  2016 Research Summit

Photos from the 2016 Marketing EDGE Research Summit | October 15-16, 2016 |  Los Angeles, CA