Marketing EDGE Summit

MARKETING IN A DATA-DRIVEN DIGITAL WORLD
Ernest N. Morial Convention Center | New Orleans
Twitter: #mktgEDGE17 | LinkedIn Group: Marketing EDGE Summit

 

2017 Featured Keynote

Andrew Malcolm, CMO, Evernote

“Creatively Analytic” Ways to Grow

Andrew Malcolm, CMO, Evernote

Keynote

 

MEET THE EDITORS

A panel of editors from

  • Journal of Business Research,
  • Journal of Interactive Marketing,
  • Journal of Retailing

comment on academic publishing, as well as publishing opportunities and requirements for their respective journals.

 

Meet the Editors

 

SUNDAY AWARDS LUNCHEON

Academic Awards
 

PRACTITIONER  / ACADEMIC PANELS | October 7

Special topic panels gave the opportunity to interact with such distinguished business leaders as:

  • Innovaire's President & Chief Growth Officer, Don McKenzie
  • Former Wunderman Vice Chair and Chief Client Officer, and Founder of Consilient, Stewart Pearson
  • Bell & Howell CEO Ramesh Ratan

PANELS (click links below for descriptions and panelists):

 

EVENT SPONSORS

We thank our sponsors for helping Marketing EDGE make this event possible!

Conference Sponsors

 

PROCEEDINGS

For the 2017 conference proceedings, click here: 

Proceedings

 

TESTIMONIALS

 

"I've attended many of the leading national and regional marketing conferences known to academics and professionals. These conferences do not have the same degree of focus on digital and interactive marketing topics compared to the Marketing EDGE Summit. Personally, my Marketing EDGE conference papers and presentations have led to extremely helpful feedback from conference attendees. These attendees are an attractive mix of interactive marketing researchers and instructors, coupled with digital marketing practitioners.
 
"The Marketing EDGE Summit is an ideal conference to learn more about bringing digital marketing topics or courses into your classroom, improve your research with knowledgeable insight from some of the brightest minds in the field, or expand your network by meeting digital marketing faculty and professionals. It is a worthwhile event that I strongly recommend to any marketing professor who is interested in teaching or conducting research on any e-related topic."
–Todd Bacile, Loyola University New Orleans
 
...the greatest way to sample the research that is being done in academia and how it relates to the practitioners' world.  There are also great resources for improving your teaching and sharpening your teaching tools.  -Al Raider, University of Maryland University College
 
More Testimonials
 

2017 Conference Co-Chairs

 

Matt Hettche, Christopher Newport University

Christopher
  Newport University
B.P.S. Murthi, University of Texas at Dallas
 
University of Texas at Dallas
Denish Shah, Georgia State University
 
Georgia
State
  University
 

Jacobs & Clevenger Case Writers' Workshop Co-Directors

 

Susan Jones, Ferris State University

Susan K. Jones
Ferris State University
(contact for
case authors)

J. Steven Kelly, DePaul University

J. Steven Kelly
DePaul University
(contact for corporations)

 

Kathleen Stevenson, Co Director, Jacobs & Clevenger Case Writers Workshop, Executive Director, CADMEF

Kathleen Stevenson
DePaul University;
Executive Director,
MMEF (Midwest
Marketing Education
Foundation)

 

 

GALLERY

2017 Gallery coming soon.  Photos from the 2016 Marketing EDGE Summit | October 15-16, 2016 |  Los Angeles, CA