Marketing EDGE Research Summit

Direct Interactive Marketing Research Summit San Diego CA October 25-26 2014

Twitter: #mktgEDGE14
LinkedIn: Direct/Interactive Marketing Research Summit

Saturday Agenda  | Sunday Agenda | Sunday A.M. Keynote |
 Luncheon Keynote 
Jacobs & Clevenger Case Writers' Workshop | Awards

2015 to come


...the greatest way to sample the research that is being done in academia and how it relates to the practitioners' world.  There are also great resources for improving your teaching and sharpening your teaching tools.

-Al Raider, University of Maryland University College opportunity to reconnect with colleagues ... we had an opportunity to publish our work ... Keynote speakers provided interesting insights into best practices.  Colleagues and speakers spark ideas for research.  The DMA is the best part of the package, because we become familiar with current practices.

-Juanita Roxas, California State Polytechnic University-Pomona

2014 Conference Co-Chairs

Anjala Krishen, UNLV

Anjala Krishen
University of Nevada
Las Vegas

Carol Scovotti, UWW

Carol Scovotti
University of

Fareena Sultan, Northeastern University

Fareena Sultan
Northeastern University

Jacobs & Clevenger Case Writers' Workshop Co-Directors

Susan Jones, Ferris State University

Susan K. Jones
Ferris State University
(contact for
case authors)

J. Steven Kelly, DePaul University

J. Steven Kelly
DePaul University
(contact for corporations)

Kathleen Stevenson, Co Director, Jacobs & Clevenger Case Writers Workshop, Executive Director, CADMEF

Kathleen Stevenson
DePaul University;
Executive Director,
MMEF (Midwest Marketing Education Foundation)

Cases 2015

A Case Writers' Workshop is held on Saturday, October 3 (sponsored by Jacobs & Clevenger, Midwest Marketing Education Foundation, and Marketing EDGE).


The Robert B. Clarke Outstanding Educator Award recognizes a career of teaching, speaking, and research in direct and interactive marketing.  At the Awards Luncheon and Keynote to be held Sunday, October 4, Shankar-Spiegel Best Dissertation Proposal, Best Case Writers, Best Paper, Journal of Interactive Marketing and the Clarke Award are among the honors bestowed.