Marketing EDGE Summit

MARKETING IN A DATA-DRIVEN DIGITAL WORLD
Twitter: #mktgEDGE17 | 
LinkedIn Group: Marketing EDGE Summit

Call for Papers Now Open

DEADLINE:  Extended to June 19.  Download a pdf of the call for papers here:

Call for Papers

Abstracts of work in progress, papers, and special topic panel proposals are being accepted.  Ready to submit work? Review the submission instructions here:

Submission Instructions

PUBLICATION OPPORTUNITIES

Journal of Business Research (JBR)

SPECIAL ISSUE JOURNAL OF BUSINESS RESEARCH (JBR): All papers that are accepted and
presented at the Summit are eligible for being considered for a publication in a special issue of
JBR (subject to successful completion of the journal’s review process). The special issue of
JBR will have the same theme as the conference and will accept papers (for the special issue)
exclusively from this conference. Click here to learn more about JBR.
 

Journal of Marketing Analytics (JMA)

Journal of Marketing Analytics (JMA): The top research papers on analytics topics that are accepted and presented at the Summit are eligible to be considered for a publication in JMA (subject to successful completion of the journal’s review process, and falling under the topic parameters of the journal). Click here to learn more about JMA.

Journal of Marketing Education (JME)

Pedagogical papers that are deemed 'outstanding' by conference reviewers and which align with the aims/scope of the Journal of Marketing Education, are eligible to receive a fast-track editorial review with the journal.

KEYNOTE: Andrew Malcolm, CMO, Evernote

“Creatively Analytic” Ways to Grow

 

Andrew Malcolm, CMO, Evernote  

REGISTER TODAY!

Registration is now open. 

Register Today

We look forward to seeing you at the next Marketing EDGE Summit in New Orleans, October 7-8, 2017!

 

LAST YEAR'S PROCEEDINGS

For the 2016 conference proceedings, click here: 

Proceedings

 

 

It's...an opportunity to reconnect with colleagues ... we had an opportunity to publish our work ... Keynote speakers provided interesting insights into best practices.  Colleagues and speakers spark ideas for research.  The DMA is the best part of the package, because we become familiar with current practices.

-Juanita Roxas, California State Polytechnic University-Pomona

 
...the greatest way to sample the research that is being done in academia and how it relates to the practitioners' world.  There are also great resources for improving your teaching and sharpening your teaching tools.  -Al Raider, University of Maryland University College
 

2017 Conference Co-Chairs

 

Matt Hettche, Christopher Newport University

Christopher
  Newport University
B.P.S. Murthi, University of Texas at Dallas
 
University of Texas at Dallas
Denish Shah, Georgia State University
 
Georgia
State
  University
 

Jacobs & Clevenger Case Writers' Workshop Co-Directors

 

Susan Jones, Ferris State University

Susan K. Jones
Ferris State University
(contact for
case authors)

J. Steven Kelly, DePaul University

J. Steven Kelly
DePaul University
(contact for corporations)

 

Kathleen Stevenson, Co Director, Jacobs & Clevenger Case Writers Workshop, Executive Director, CADMEF

Kathleen Stevenson
DePaul University;
Executive Director,
MMEF (Midwest
Marketing Education
Foundation)

 

 

Research Summit Renamed

In 2013, we changed our name to Marketing EDGE, and since then, we have built a brand inclusive of all who are studying, teaching, researching and practicing marketing that is rooted in the data-driven and digital space. 

In the past three years, we have reviewed and renamed several of our programs to form a more cohesive brand, and effective 2017, we have changed the Direct/Interactive Marketing Research Summit to the Marketing EDGE Summit.
 
The new name also aligns the conference better with the Data & Marketing Association’s (DMA) annual event &THEN, the host practitioner conference for the Marketing EDGE Summit.
 
What has not changed is our unwavering commitment to and support for the academics who work tirelessly to educate the next generation of marketers. The Marketing EDGE Summit will continue to provide a forum for innovative pedagogical research as well as data-driven marketing research. 
 

GALLERY: 2016 Research Summit

Photos from the 2016 Marketing EDGE Research Summit | October 15-16, 2016 |  Los Angeles, CA