Marketing EDGE Summit

Ernest N. Morial Convention Center | New Orleans
Twitter: #mktgEDGE17 | LinkedIn Group: Marketing EDGE Summit



Professors, Adjuncts, PhD Students, PhD Candidates, Corporate and Business Representatives, University Researchers: we look forward to welcoming you to the Marketing EDGE Summit in New Orleans, October 7-8, 2017!

Register Today


KEYNOTE: Andrew Malcolm, CMO, Evernote

“Creatively Analytic” Ways to Grow

Andrew Malcolm, CMO, Evernote




A panel of editors from

  • Journal of Business & Industrial Marketing,
  • Journal of Business Research,
  • Journal of Interative Marketing,
  • Journal of Marketing Analytics,
  • Journal of Research in Interactive Marketing, and
  • Journal of Retailing

comment on academic publishing, as well as publishing opportunities and requirements for their respective journals.

Meet the Editors


Academic Awards


We thank our sponsors for helping Marketing EDGE make this event possible!

Conference Sponsors



For the 2016 conference proceedings, click here: 





"I've attended many of the leading national and regional marketing conferences known to academics and professionals. These conferences do not have the same degree of focus on digital and interactive marketing topics compared to the Marketing EDGE Summit. Personally, my Marketing EDGE conference papers and presentations have led to extremely helpful feedback from conference attendees. These attendees are an attractive mix of interactive marketing researchers and instructors, coupled with digital marketing practitioners.
"The Marketing EDGE Summit is an ideal conference to learn more about bringing digital marketing topics or courses into your classroom, improve your research with knowledgeable insight from some of the brightest minds in the field, or expand your network by meeting digital marketing faculty and professionals. It is a worthwhile event that I strongly recommend to any marketing professor who is interested in teaching or conducting research on any e-related topic."
–Todd Bacile, Loyola University New Orleans
...the greatest way to sample the research that is being done in academia and how it relates to the practitioners' world.  There are also great resources for improving your teaching and sharpening your teaching tools.  -Al Raider, University of Maryland University College
More Testimonials

2017 Conference Co-Chairs


Matt Hettche, Christopher Newport University

  Newport University
B.P.S. Murthi, University of Texas at Dallas
University of Texas at Dallas
Denish Shah, Georgia State University

Jacobs & Clevenger Case Writers' Workshop Co-Directors


Susan Jones, Ferris State University

Susan K. Jones
Ferris State University
(contact for
case authors)

J. Steven Kelly, DePaul University

J. Steven Kelly
DePaul University
(contact for corporations)


Kathleen Stevenson, Co Director, Jacobs & Clevenger Case Writers Workshop, Executive Director, CADMEF

Kathleen Stevenson
DePaul University;
Executive Director,
MMEF (Midwest
Marketing Education



Research Summit Renamed

In 2013, we changed our name to Marketing EDGE, and since then, we have built a brand inclusive of all who are studying, teaching, researching and practicing marketing that is rooted in the data-driven and digital space. 

In the past three years, we have reviewed and renamed several of our programs to form a more cohesive brand, and effective 2017, we have changed the Direct/Interactive Marketing Research Summit to the Marketing EDGE Summit.
The new name also aligns the conference better with the Data & Marketing Association’s (DMA) annual event &THEN, the host practitioner conference for the Marketing EDGE Summit.
What has not changed is our unwavering commitment to and support for the academics who work tirelessly to educate the next generation of marketers. The Marketing EDGE Summit will continue to provide a forum for innovative pedagogical research as well as data-driven marketing research. 

GALLERY: 2016 Research Summit

Photos from the 2016 Marketing EDGE Research Summit | October 15-16, 2016 |  Los Angeles, CA