Marketing EDGE Research Summit

Direct Interactive Marketing Research Summit San Diego CA October 25-26 2014

Twitter Hashtag: #mktgEDGE14
LinkedIn Group: Direct/Interactive Marketing Research Summit

About | Keynote Sun A.M. | Luncheon Keynote | Co-Chairs | Jacobs & Clevenger Case Writers' Workshop | AwardsRegister

...the greatest way to sample the research that is being done in academia and how it relates to the practitioners' world.  There are also great resources for improving your teaching and sharpening your teaching tools.

-Al Raider, University of Maryland University College


The 2014 Direct/Interactive Marketing Research Summit sponsored by Marketing EDGE, is to be held October 25-26, 2014 in San Diego, CA.

This 2-day conference provides marketing educators a forum for marketing, including digital marketing, social media marketing, direct and database marketing topics. The conference focuses on both marketing education and research. Full papers as well as abstracts will be accepted. This event is a must-attend for academics who want to pursue research and teaching in this dynamic sector. There are numerous opportunities for academics to exchange ideas and learn from their colleagues and participating industry executives.

Full-time academics and PhD students are invited to receive a complimentary pass to attend the DMA2014 Annual Conference & Exhibition which follows. opportunity to reconnect with colleagues ... we had an opportunity to publish our work ... Keynote speakers provided interesting insights into best practices.  Colleagues and speakers spark ideas for research.  The DMA is the best part of the package, because we become familiar with current practices.

-Juanita Roxas, California State Polytechnic University-Pomona

2014 Conference Co-Chairs

Anjala Krishen, UNLV

Anjala Krishen
University of Nevada
Las Vegas

Carol Scovotti, UWW

Carol Scovotti
University of

Fareena Sultan, Northeastern University

Fareena Sultan
Northeastern University

Jacobs & Clevenger Case Writers' Workshop Co-Directors

Susan Jones, Ferris State University

Susan K. Jones
Ferris State University
(contact for
case authors)

J. Steven Kelly, DePaul University

J. Steven Kelly
DePaul University
(contact for corporations)

Kathleen Stevenson, Co Director, Jacobs & Clevenger Case Writers Workshop, Executive Director, CADMEF

Kathleen Stevenson
DePaul University;
Executive Director,


A Case Writers' Workshop is held on Saturday, October 25 (sponsored by Jacobs & Clevenger, Chicago Association of Direct Marketing Educational Foundation-CADMEF, and Marketing EDGE).


The Robert B. Clarke Outstanding Educator Award recognizes a career of teaching, speaking, and research in direct and interactive marketing.  At the Awards Luncheon and Keynote to be held Sunday, October 26, Shankar-Spiegel Best Dissertation Proposal, Best Case Writers, Best Paper, Journal of Interactive Marketing and the Clarke Award are among the honors bestowed. 

Publication Opportunities

Visit the Call for Papers section of this website for details on publication opportunities and awards for competitive paper submissions at the Research Summit.