Marketing EDGE Research Summit

Details on the 2016 Research Summit TBA!

In 2015, Marketing EDGE's Research Summit took place at the Boston Convention & Exhibition Center.  
Click below for the event proceedings.

Saturday Agenda  Sunday Agenda

Jacobs & Clevenger Case Writers' Workshop | Awards

Facebook Photos from the 2015 Research Summit

Photos from the Direct/Interactive Marketing Research Summit | October 3-4,2016 |  Boston, MA

Posted by Marketing EDGE on Wednesday, October 14, 2015


...the greatest way to sample the research that is being done in academia and how it relates to the practitioners' world.  There are also great resources for improving your teaching and sharpening your teaching tools.  -Al Raider, University of Maryland University College

It' opportunity to reconnect with colleagues ... we had an opportunity to publish our work ... Keynote speakers provided interesting insights into best practices.  Colleagues and speakers spark ideas for research.  The DMA is the best part of the package, because we become familiar with current practices.

-Juanita Roxas, California State Polytechnic University-Pomona

2015 Conference Co-Chairs

Ereni Markos

Ereni Markos
Suffolk University

Ofer Mintz

Ofer Mintz
Louisiana State

Carol Scovotti

Carol Scovotti
University of

Jacobs & Clevenger Case Writers' Workshop Co-Directors

Susan Jones, Ferris State University

Susan K. Jones
Ferris State University
(contact for
case authors)

J. Steven Kelly, DePaul University

J. Steven Kelly
DePaul University
(contact for corporations)

Kathleen Stevenson, Co Director, Jacobs & Clevenger Case Writers Workshop, Executive Director, CADMEF

Kathleen Stevenson
DePaul University;
Executive Director,
MMEF (Midwest
Marketing Education

Twitter: #mktgEDGE15 | LinkedIn: Direct/Interactive Marketing Research Summit