Marketing EDGE Research Summit



Twitter: #mktgEDGE16 | LinkedIn Group: Direct/Interactive Marketing Research Summit

Call for Papers | Early Bird Registration

We are pleased to announce that the Call for Papers and Early Bird Registration for the 2016 Research Summit are now open! 

Call for Papers    

Call for Papers Deadline: May 16, 2016

Early Bird registration 10% discount code valid through March 31: 2016SUMMIT
(to ensure the discount is applied, enter the code without spaces in, before or after, and be sure to click the "activate discount" text)


It' opportunity to reconnect with colleagues ... we had an opportunity to publish our work ... Keynote speakers provided interesting insights into best practices.  Colleagues and speakers spark ideas for research.  The DMA is the best part of the package, because we become familiar with current practices.

-Juanita Roxas, California State Polytechnic University-Pomona

...the greatest way to sample the research that is being done in academia and how it relates to the practitioners' world.  There are also great resources for improving your teaching and sharpening your teaching tools.  -Al Raider, University of Maryland University College

2016 Conference Co-Chairs


Matt Hettche, Christopher Newport University

  Newport University
Lisa Spiller, Christopher Newport University
  Newport University
Kristen Walker, California State University, Northridge
California State
  University, Northridge

2016 Jacobs & Clevenger Case Writers' Workshop Co-Directors


Susan Jones, Ferris State University

Susan K. Jones
Ferris State University
(contact for
case authors)

J. Steven Kelly, DePaul University

J. Steven Kelly
DePaul University
(contact for corporations)


Kathleen Stevenson, Co Director, Jacobs & Clevenger Case Writers Workshop, Executive Director, CADMEF

Kathleen Stevenson
DePaul University;
Executive Director,
MMEF (Midwest
Marketing Education


GALLERY:  2015 Research Summit

Photos from the Direct/Interactive Marketing Research Summit | October 3-4,2015 |  Boston, MA