Marketing EDGE Research Summit

Direct Interactive Marketing Research Summit San Diego CA October 25-26 2014

Twitter: #mktgEDGE14
LinkedIn: Direct/Interactive Marketing Research Summit

About | Keynote Sun A.M. | Luncheon Keynote | Co-Chairs | Jacobs & Clevenger Case Writers' Workshop | AwardsRegister
 

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...the greatest way to sample the research that is being done in academia and how it relates to the practitioners' world.  There are also great resources for improving your teaching and sharpening your teaching tools.

-Al Raider, University of Maryland University College

 

KEYNOTE     KEYNOTE

Rajkumar Venkatesan

Rajkumar Venkatesan, 
Darden Graduate
School of Business, University of Virginia


Trends in
Mobile Marketing

Michael Becker

Michael Becker,
Managing Partner & CEO North America, mCordis

Sean Gera

Sean Gera,
Sr. Marketing Manager, CallFire
 

 

For academics who teach or conduct research

the Direct/Interactive Marketing Research Summit

provides a forum for work in direct/interactive, digitalsocial media and database marketing.

Don’t miss this opportunity for:

  • low-cost registration
    ($200 faculty/ $100 PhD student)

  • two conferences in one:
    Research Summit

and 

                 

  • networking with both academics and practitioners

 

Dani Nadel

Dani Nadel,
Chief Digital Marketing Officer, Scholastic
 


Trends in Big Data

Don Hinman

Don Hinman, 
Executive Vice President,
DH Associates

Ravi Iyer

Ravi Iyer, 
Chief Data Scientist, Ranker, Consultant, Zenzi Communications

Featured sessions include:

  • Meet the Editors Lunch

  • Trends in Big Data Panel

  • Keynote: The Value of Information 
    Rajkumar Venkatesan, 
    University of Virginia

  • Keynote:  Rethinking Marketing in a Changing Landscape,
    Dani Nadel, Scholastic

  • Mobile Marketing Trends Panel

  • Tech-Empowered Higher Ed Panel

Register Today

 

...an opportunity to reconnect with colleagues ... we had an opportunity to publish our work ... Keynote speakers provided interesting insights into best practices.  Colleagues and speakers spark ideas for research.  The DMA is the best part of the package, because we become familiar with current practices.

-Juanita Roxas, California State Polytechnic University-Pomona

2014 Conference Co-Chairs

Anjala Krishen, UNLV

Anjala Krishen
University of Nevada
Las Vegas
anjala.krishen@unlv.edu

Carol Scovotti, UWW

Carol Scovotti
University of
Wisconsin-Whitewater
scovottc@uww.edu

Fareena Sultan, Northeastern University

Fareena Sultan
Northeastern University
f.sultan@neu.edu

Jacobs & Clevenger Case Writers' Workshop Co-Directors

Susan Jones, Ferris State University

Susan K. Jones
Ferris State University
joness@ferris.edu
(contact for
case authors)

J. Steven Kelly, DePaul University

J. Steven Kelly
DePaul University
skelly@depaul.edu
(contact for corporations)
 

Kathleen Stevenson, Co Director, Jacobs & Clevenger Case Writers Workshop, Executive Director, CADMEF

Kathleen Stevenson
DePaul University;
Executive Director,
MMEF (Midwest Marketing Education Foundation)
 

Cases

A Case Writers' Workshop is held on Saturday, October 25 (sponsored by Jacobs & Clevenger, Midwest Marketing Education Foundation, and Marketing EDGE).

Awards

The Robert B. Clarke Outstanding Educator Award recognizes a career of teaching, speaking, and research in direct and interactive marketing.  At the Awards Luncheon and Keynote to be held Sunday, October 26, Shankar-Spiegel Best Dissertation Proposal, Best Case Writers, Best Paper, Journal of Interactive Marketing and the Clarke Award are among the honors bestowed. 

Publication Opportunities

  • International Journal of Integrated Marketing Communications
  • Journal of Customer Satisfaction, Dissatisfaction, and Complaining Behavior
  • Journal of Interactive Marketing
  • Journal of Research in Interactive Marketing
Register Today