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Panels | Saturday, October 7
(R)evolution of Marketing: From Creative to Data/Digital
The only constant in Marketing is ‘change.' Over the last decades, marketing has transformed from a field dominated by creative messaging to one that is driven by data and digital technologies. In the next decade, we foresee artificial intelligence and other technological revolutions to have a profound impact on marketing practice. A panel of experts and thought leaders from a wide range of professional and academic backgrounds will offer their perspectives on this intriguing topic, which bears substantive implications for future academic research.
|Alvin Glay: Alvin Glay is head of global digital marketing at Wahoo Fitness. He has 12+ years of digital marketing experience. He has worked in industries as diverse as telecom, retail, travel, CPG, education, nonprofit, sports & entertainment, and consumer electronics. He is currently a doctoral candidate at Georgia State.|
|Murali Mantrala: Sam M. Walton Distinguished Professor of Marketing and Chair, Department of Marketing at University of Missouri. He has published numerous articles in top-tier academic journals and currently serves as Editor-in-Chief of the Journal of Retailing.|
|Stewart Pearson: Co-founder and CEO of Consilient Corporation. Prior to this, he was the Global Chief Client Officer and Vice Chairman of Wunderman and responsible for serving client disciplines in over 100 markets worldwide.|
|Moderator: Denish Shah, Barbara and Elmer Sunday Professor of Marketing; Director, Master of Science in Marketing Program; and Associate Professor, Georgia State University|