The Jacobs & Clevenger Case Writers' Workshop

Direct Interactive Marketing Research Summit 2016  Los Angeles, CA


The Jacobs & Clevenger Case Writers' Workshop


Saturday, Oct. 15, 2016 | 8:30-11:30 AM

co-sponsored by Jacobs & Clevenger, Midwest Marketing Education Foundation (MMEF) and Marketing EDGE

2015-2016 Best Case Writer Award | Winning Case Presentations

Case authors prepared business cases for teaching over the school year 2015-2016.  Below are the winning cases to be presented at the Workshop, listed alphabetically.  The awards (Gold, Silver, and Bronze) were announced at Sunday's Award Luncheon on October 16, 2016.

1st Place Gold 
  • Fear 2 Freedom: An IMC Campaign to Enhance Campus Safety Nationwide - Lisa D. Spiller; Christopher Newport University; Carol Scovotti, University of Wisconsin-Whitewater
2nd Place Silver 
  • Save the Redwoods League: Take a Walk in the Redwoods -- On Us! - Blodwen Tarter, Golden Gate University
3rd Place Bronze (tie) 
  • PG&E: Marketing Energy Efficiency Programs for Businesses - Blodwen Tarter, Golden Gate University; Mary Beth McCabe, National University; Matthew Sauber, Eastern Michigan University; Anyuan "Daniel" Shen, SUNY at New Paltz AND
  • Bowtie - Stacy Neier Beran, Mary Ann McGrath, Loyola University Chicago

2016 Corporate Case Presentations

Corporate case presenters for 2016 included:

"The conference is the best forum for learning about latest trends in digital and direct marketing as well as teaching.  The conference encourages sharing and development of real world case studies which are critical to preparing our students to hit the ground running."

-David Marold, Eastern Michigan University

The Workshop

The Jacobs & Clevenger Case Writers’ Workshop takes place Saturday morning at the Research Summit – with no competition from other tracks or programs. At this annual event, companies seeking to inspire case-writing authors — and 2016's winning case writers will present their cases and discuss their case writing experience to encourage your participation. 

Each year at the Workshop, participants have the opportunity to:

  • Identify a case that intrigues you
  • Find the right partner or partners to write with
  • Prepare to get your case organized, outlined, written, approved, and considered for book and journal publication
  • Be mentored through the rough spots at any point while you’re working on your case
  • Submit a case to potentially win 1st, 2nd or 3rd prize at the Marketing EDGE Direct/Interactive Marketing Research Summit and potentially see your case published in several journals and/or the next IMC Handbook edition.
  • Win awards (to be split among the co-authors):
    • Gold (first prize):        US $1,000
    • Silver (second prize) US $   750
    • Bronze (third prize)    US $  500


The IMC Handbook: Readings and Cases in Integrated Marketing Communications (RACOM) is a resource for Integrated Marketing Communications courses, and includes winning cases from this workshop. The third edition is now available at:


Previous Years' Winners



Susan Jones

Susan K. Jones
Ferris State University
(contact for
case authors)

J. Steven Kelly

J. Steven Kelly
DePaul University
(contact for corporations)



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