Attendance at DMA's &THEN Conference & Exhibition


Twitter: #mktgEDGE16 | LinkedIn Group: Direct/Interactive Marketing Research Summit

ADDED BENEFIT FOR FULL-TIME FACULTY AND PHD STUDENTS: You'll receive optional complimentary attendance to the DMA &THEN event which follows the Research Summit

  • At &THEN 2016, a marketing experience in Los Angeles, CA  October 16-18. DMA will comp the registration of full-time professors and PhD students saving up to $2,295!
  • Inspiration (keynote) speakers include
    Beth Comstock, Vice Chair, GE
    Simon Sinek, New York Times and Wall Street Journal best-selling author
    Mel Robbins, Founder of, CNN contributor, motivational speaker, syndicated talk radio host
  • &THEN is a 3-day immersive marketing experience that was designed by the many varied perspectives of the world’s best brands and marketers from Live Nation, MasterCard, American Express, OgilvyOne, DigitasLBi, Facebook, Google, IBM and more. It’s the Direct Marketing Association’s completely reinvented annual event.
  • Take the opportunity to listen to big-idea, strategic keynotes. Last year’s line-up included John Legend, TOM’s Blake Mycoskie, Kevin Roberts from Saatchi & Saatchi, IBM’s Jon Iwata and more.
  • There are 100+ educational sessions that dive into the latest in content and creation, data and analytics, customer engagement, strategy, branding and marketing technology (and more)—all delivered by expert faculty. Last year’s sessions were delivered by companies like Dunkin Donuts, LEGO, Adidas, Shinola, Under Armor, Mashable, TripAdvisor, The Huffington Post and many more.
  • You’ll get to meet marketing experts from around the world—business partners, potential clients and industry authorities—to come back inspired and invigorated with ideas for research and teaching.
  • There will be dozens of the best marketing solutions providers, with information about the newest technologies.

From the Inspiration keynote session (following the Research Summit) through the Tuesday afternoon sessions, the DMA each year offers full-time academics and PhD Students an invitation to attend their &THEN event, where they can network with leading marketing practitioners who converge from all over the world. You will find cutting-edge sessions with marketing topics ranging from digital, social media, interactive, database, mobile, direct and more, - not to mention exciting keynotes. 

WHO'S ELIGIBLE? Full time academics and Ph.D. students, when registering for the Research Summit may indicate their preference to attend &THEN.  All others will not see this option on their registration form; they should register for &THEN directly at the &THEN website. See what takes place at &THEN below or at


...added benefit is attendance at DMA Conference to keep up with current developments—contacts helped me organize class visits on international field trips.

 - Dennis Sandler, Pace University