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Heather Cassano Biography
Heather is currently the Chief Experience Officer at Scholastic, and has spent the past two decades serving as a senior leader at technology and education companies including Yahoo, Google and Pearson Education. She is known throughout the industry as a “change agent” and a collaborative, creative problem-solver. Heather has a long track record of delivering disruptive product innovations within a variety of vertical markets. She is a passionate advocate for the creation of great products that solve real user needs. Her core expertise lies in the area of Product Design and Research, which have been her focus throughout her career, and she has created hundreds of product experiences for a diverse set of users, devices, and industries. Heather is the inventor of the "Lightning Lab"- a four-day intensive, agile design method utilized by a significant number of companies with great success. In 2013, Heather was appointed as an advocate for The Design Authority, a collaboration of some of the world's most recognized Design leaders. In 2014, Heather was appointed to the Forrester Customer Experience Council, a Forrester Leadership Board.
In addition to her day job, over the past two decades Heather has held university appointments at Harvard, UCLA and Marist College. She is the Primary Inventor for two patents for her work at Sun Microsystems and at Yahoo and has been retained as an expert witness in several user experience lawsuits. Heather was featured in "Profiles of Women in Human Computer Interaction" by the Anita Borg Institute for Women and Technology as part of the Carnegie Mellon University’s Masters of Human-Computer Interaction. Women in the field of Human Computer Interaction who have broken through the “glass ceiling” in the industry were selected. Heather is a frequent speaker at industry events including the 2014 Reframe Design event in San Francisco, and the 2014 Digital Publishing Innovation Summit in New York City.