2014 Sunday Luncheon Keynote | October 26, 2014 | San Diego Convention Center

Rethinking Marketing in a Changing Landscape

Dramatic changes in marketing and technology are prompting companies to rethink their marketing strategy. It is becoming more and more challenging to manage the changing landscape and use new media platforms to remain connected to our customers. This session will demonstrate how Scholastic is rethinking traditional business models and evolving in a way that generates business value while maintaining our core focus.

About the Keynote Speaker

Heather is currently the Chief Experience Officer at Scholastic, and has spent the past two decades serving as a senior leader at technology and education companies including Yahoo, Google and Pearson Education. She is known throughout the industry as a “change agent” and a collaborative, creative problem-solver. Heather has a long track record of delivering disruptive product innovations within a variety of vertical markets. She is a passionate advocate for the creation of great products that solve real user needs. Her core expertise lies in the area of Product Design and Research, which have been her focus throughout her career, and she has created hundreds of product experiences for a diverse set of users, devices, and industries. Heather is the inventor of the "Lightning Lab"- a four-day intensive, agile design method utilized... [read more] Heather Cassano

Heather Cassano
Chief Experience 
Officer, Scholastic Inc.