Sunday Keynote 2015 | Harry J. Gold | Overdrive Interactive

Direct/Interactive Marketing Research Summit

 Awards Luncheon & Keynote | October 4, 2015 | 12:00-1:30 PM |
 Boston Convention & Exhibition Center | Boston, MA

2015 Keynote: Adding Social Octane to DM and More!

This keynote session provided case studies from Harry J. Gold, CEO of Overdrive Interactive, where social octane was used in various marketing programs to add reach and drive ROI. He showed how marketers can leverage the power of social integration to get more bang for their buck in real life examples from companies you know that blend social, direct mail, catalogs, crowd sourcing and experiential. Harry explained why companies don't needs tons of fans and followers to tap into social media success if they leverage the power of social sharing. Attendees walked away with strategies and tactics that their students must know to be competitive and successful in today's job market.

Sunday Keynote

 

Harry J. Gold, CEO, Overdrive Interactive

Harry J. Gold

 

Harry is the Founder and CEO of Overdrive Interactive, an award winning digital marketing firm in Boston, Massachusetts, that has served top companies such as Harley-Davidson, Samsonite, GE, Topps, Bazooka Candy Brands, Dow Jones, John Hancock, AXA, Principal Financial, AAA, AIG, EMC, the Rockettes and IBM. Harry’s primary mission is to create innovative online marketing programs and to share the strategies and tactics behind those programs with both Overdrive’s clients and the world.