Best Case Writers Awards

The Jacobs & Clevenger Case Writers' Workshop, co-sponsored by Jacobs & Clevenger, Marketing EDGE and MMEF (Midwest Marketing Education Foundation), offers marketing faculty the opportunity to learn about case writing and to work with companies to write cases in integrated marketing. The program includes a review of case writing, a Best Case Award whose authors present during the workshop, and presentations from company spokespeople offering interesting situations that faculty can develop into publishable cases.  Winning cases are eligible for publication in the IMC Handbook: Readings and Cases in Integrated Marketing Communications (publisher: RACOM), co-edited by Workshop Co-Directors Susan K. Jones, Ferris State University; J. Steven Kelly, DePaul University; and Richard Hagle, publisher, RACOM Communications.
 
2016
1st Place Gold: Fear 2 Freedom: An IMC Campaign to Enhance Campus Safety Nationwide - Lisa D. Spiller; Christopher Newport University; Carol Scovotti, University of Wisconsin-Whitewater
2nd Place Silver: Save the Redwoods League: Take a Walk in the Redwoods -- On Us! - Blodwen Tarter, Golden Gate University
3rd Place Bronze (tie):  PG&E: Marketing Energy Efficiency Programs for Businesses - Blodwen Tarter, Golden Gate University; Mary Beth McCabe, National University; Matthew Sauber, Eastern Michigan University; Anyuan "Daniel" Shen, SUNY at New Paltz AND
Bowtie - Stacy Neier Beran, Mary Ann McGrath, Loyola University Chicago
 
 
2015
1st Place Gold: Williamsburg - Lisa D. Spiller; Christopher Newport University; Carol Scovotti, University of Wisconsin-Whitewater
2nd Place Silver (tie): Redskins and KY Speedway - both cases by Deborah Cowles, Virginia Commonwealth University; Jan Owens, Carthage College; Matt Sauber, Eastern Michigan University;
3rd Place Bronze (tie): Midway - Blodwen Tarter, Golden Gate University AND
Song - Lilianna Stelmach, Kristen Walker, Nancy Curren, California State University, Northridge
 
2014
1st Place Gold: Brandco - Bela Florenthal, Chris Polakowski, William Paterson University
2nd Place Silver: Scleroderma - Jan Owens, Carthage College; Anjala Krishen, University of Nevada, Las Vegas
3rd Place Bronze: Hablame Mobile - Predicting Churn and Customer Retention - Blodwen Tarter, Golden Gate University; Debra Zahay, Aurora University
 
2013
1st Place Gold: Zappos - Deborah Cowles, Virginia Commonwealth University; Jan Owens, Carthage College; Kristen Walker, California State University, Northridge
2nd Place Silver (Tie): Busch Gardens - Lisa D. Spiller, Christopher Newport University; AND
ECB - Debra Zahay, Aurora University; Blodwen Tarter, Golden Gate University
 
2012
1st Place Gold:  Greenola - Drai Hassert, Stacy Neier, Loyola University Chicago
2nd Place Silver: Hi-Ho Silver - LIsa Spiller, Christopher Newport University
3rd Place Bronze (Tie): San Francisco Symphony - Blodwen Tarter, Golden Gate University AND
Star Island - Jan Owens, Carthage College
 
2011
1st Place Gold: Turbo Tax - Blodwen Tarter, Golden Gate University
2nd Place Silver: Nue Media - Carol Scovotti, University of Wisconsin-Whitewater
3rd Place Bronze: Viper - Lisa Spiller, Christopher Newport University and David Marold, Eastern Michigan University
 
2010 
1st Place Gold:  Kiln Creek - Lisa Spiller, Christopher Newport University and Carol Scovotti, University of Wisconsin Whitewater.
2nd Place Silver: ING Café - Stacy Neier, Loyola University Chicago; Blodwen Tarter, Golden Gate University; Debra Zahay, Northern Illinois University
3rd Place Bronze (Tie):  Domino’s Pizza - Alicia Anderson, Matt Sauber and Dave Marold, Eastern Michigan University, AND American Cancer Society - Frank Bryant, California State Polytechnic University Pomona and RayeCarol Cavender, Virginia Polytechnic Institute and State University