Donna L. Hoffman

2011 RECIPIENT: Donna L. Hoffman, University of California-Riverside

Dr. Donna L. Hoffman was the recipient of the 2011 Marketing EDGE Robert B. Clarke Outstanding Educator Awardwhen she was the Albert O. Steffey Professor of Marketing and co-Director of the Sloan Center for Internet Retailing at the A. Gary Anderson Graduate School of Management at the University of California, Riverside.

Professor Hoffman is an internationally recognized expert and sought-after industry speaker in the areas of social media, online consumer behavior, and digital marketing trends. She has worked with major corporations on the topic of digital marketing strategy, including Procter & Gamble, Intel, Microsoft,, Land’s End/Sears,, and many others. She co-founded and co-directs the first academic center for electronic commerce in the United States.

The New York Times calls Professor Hoffman’s pioneering effort “one of the premiere research centers in the world for the study of electronic commerce” and The Wall Street Journal recognizes the effort as the “electronic commerce pioneer among business schools.” She has been awarded many of the field’s most prestigious research awards, including the Sheth Foundation/Journal of Marketing Award for long-term contributions to the discipline of marketing, the Stellner Distinguished Scholar Award from the University of Illinois, and the William O’Dell/Journal of Marketing Research Award for long-term research impact. Hoffman publishes widely on the topics of consumer behavior in online environments and Internet marketing strategy in many of the top academic and managerial journals.