Call for Papers - Submissions


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GUIDELINES: Papers | Abstracts | Panels & Panel Position Papers | Download  the CFP [pdf] | Submit Work

Deadline: May 31, 2016
Notifications: July 25, 2016
Research Summit Submissions Link: click here

Case Writers' Deadlines: Soft deadline June 1, 2016; Hard deadlineJuly 1 2016  click here for submission details for case writers 


The Summit co-chairs invite faculty and Ph.D. students to submit conceptual and empirical papers, abstracts, and position papers for panelsThis Marketing EDGE event encompasses innovative research and application.  Academics and Ph.D. students interested in pursuing research and teaching in this dynamic sector are encouraged to attend and benefit from myriad opportunities to exchange ideas and learn from both their colleagues and participating industry executives.   The following list is not meant to be exhaustive; topics could include:

  • Ad Blocking
  • Behavioral Advertising
  • Consumer Behavior (online, offline, or both)
  • Cross-channel/Multi-channel Marketing
  • Cross-selling and Recommendation Engines
  • Customer Acquisition and Retention
  • Customer Relationship Management (CRM)
  • Customer Satisfaction/Dissatisfaction
  • Database Marketing
  • Data Mining
  • Digital Marketing / Advertising
  • Developing Digital / Interactive Institutes and Centers
  • Electronic Channels of Online Complaints or Compliments
  • Electronic Word-of-Mouth (eWOM)
  • Integrated Marketing Communications (IMC)
  • Integrating Digital Media Marketing Topics into Existing Marketing Curricula
  • Impact of New Media on B2C and B2B Marketing
  • Interactive Marketing
  • Lifetime Value and Customer Equity
  • Marketing Analytics
  • Marketing Pedagogy
  • Mobile Marketing
  • Omni Channel Marketing
  • Online Pricing and Auctions
  • Pedagogical Issues in Social and
    Digital Marketing
  • Predictive Modeling
  • Privacy, Public Policy and Legal Issues
  • Search Engine Marketing
  • Social Media Listening and Intelligence
  • Social Media Marketing Strategy and Analytics
  • Social Media Engagement
  • Social Media Channels (e.g. networking, blogging, micro-blogging, video)
  • Social Media Marketing Metrics
  • Use of Current/Emerging Technology in the Classroom

The Best Pedagogical Paper will receive a $1,000 award.


Abstracts and papers are selected based on the quality of the research, their ability to extend knowledge in the field, whether they break new ground, and whether they will influence the practice or teaching of database, social media, or direct/interactive marketing. 

We look forward to seeing you in Los Angeles, CA!

Submission Instructions  Register Today

Twitter: #mktgEDGE16 | LinkedIn Group: Direct/Interactive Marketing Research Summit