Brian T. Ratchford

Brian Ratchford

Since 2006 Brian T. Ratchford has been Charles and Nancy Davidson Professor of Marketing, University of Texas at Dallas. From 1999-2006 he was Pepsico Chair in Consumer Research, University of Maryland. From 1971-1999 he held various academic positions at State University of New York at Buffalo. He has M.B.A. and Ph.D. degrees from the University of Rochester.

His research interests are in economics applied to the study of consumer behavior, information economics, marketing productivity, marketing research, and electronic commerce. He has published over 80 articles in marketing and related fields, including articles in Marketing Science, Management Science, Journal of Consumer Research and Journal of Marketing Research. He was Editor of Marketing Science from 1998-2002, and is currently on the Advisory Editorial Board of Marketing Science. He was named a fellow of the INFORMS Society for Marketing Science in 2013. He has been editor of Journal of Interactive Marketing since December 2014.

Brian Ratchford, University of Texas at Dallas