Journal of Business and Industrial Marketing

The Journal of Business and Industrial Marketing (JBIM) publishes research on new ideas concerning business-to-business marketing, that is, how one company or organization markets its goods/services/ideas to another company or organization. It is a valuable source for academics, directors and executives of marketing, providing them with new, fresh insights which are applicable within real life settings. 

Wesley Johnston

Panelist: Wesley Johnston
Director, Center for Business and Industrial Marketing l Georgia State University l USA
CBIM RoundTable Professor of Marketing  l J. Mack Robinson College of Business
& Editor, Journal of Business and Industrial Marketing