Journal of Marketing Analytics

The Journal of Marketing Analytics brings together applied research and practice papers on topics like targeting, segmentation, big data, customer loyalty and lifecycle management, cross-selling, CRM, data quality management, multi-channel marketing, and marketing strategy. Palgrave Macmillan is pleased to announce the appointment of Anjala Krishen and Maria Petrescu as the new co-editors of Journal of Marketing Analytics.

Anjala Krishen   Maria Petrescu
     
Panelist: Anjala Krishen
Associate Professor | Marketing & International Business
University of Nevada Las Vegas
Co-Editor, Journal of Marketing Analytics
   
Panelist: Maria Petrescu, Ph.D. 
Associate Professor of Marketing
Nova Southeastern University
Co-Editor, Journal of Marketing Analytics