Rachel Nyswander Thomas

Rachel Thomas

Rachel Nyswander Thomas is Executive Director of the Data-Driven Marketing Institute (DDMI) and Vice President of Government Affairs for the Direct Marketing Association (DMA). As DDMI Executive Director, Thomas leads research, advocacy, industry engagement and consumer education initiatives to advance DDMI’s mission of advancing and protecting data-driven marketing; increasing understanding and improving perceptions of data-driven marketing; and preventing needless regulation or enforcement.

Thomas also represents the data-driven marketing community’s policymaking interests on Capitol Hill, before key federal agencies and in multi-stakeholder policy forums.

Thomas came to DMA from The McGraw-Hill Companies, where she served most recently as manager for privacy and government affairs. In that role, she advocated the corporation’s agenda before federal policymakers on issues relating to privacy, data security, behavioral advertising, environmental and “do not promote” legislation. She also held chief responsibility for business compliance with the corporation’s customer privacy policy, auditing worldwide operations and providing regulatory compliance consultation to a global corps of privacy officials.

Thomas holds a BA degree in Humanities from Yale University and a Masters of Policy Management degree from Georgetown University. She holds her Certified International Privacy Professional (CIPP) certification from the International Association of Privacy Professionals.