Marketing EDGE Summit 2017 Online Proceedings

Blue text are hyperlinks to submissions or web pages.

 
 
 
Program Booklet Roster-Biographies
 
Program Booklet Acknowledgments
 
 

Saturday, October 7  

 

9:00-11:45 A.M.

Jacobs & Clevenger Case Writers' Workshop
 

12:00-1:00 p.m.

Meet the Editors

  • Journal of Business Research: Naveen Donthu, Georgia State University
  • Journal of Interactive Marketing: Brian T. Ratchford, University of Texas at Dallas
  • Journal of Retailing: Murali Mantrala, University of Missouri

Moderator: Denish Shah, Georgia State University and Summit Conference Co-chair

1:15-2:30 p.m.

Session 1: Pedagogical   Session 2: Social Media   Session 3: Mobile Marketing
         
Ereni Markos, Suffolk University; Lauren I Labrecque, Loyola University Chicago; Aron Darmody, Suffolk University *equal credit to all authors; listed in reverse alphabetically
 
Denny McCorkle, University of Northern Colorado; Joe Alexander, Belmont University; Memo Diriker, Salisbury University
 
Harvey Markovitz, Dennis Sandler, Deborah Fain,
Pace University
 
Spencer Ross, University of Massachusetts-Lowell
 
Susan Jones, Ferris State University; Blodwen Tarter, Golden Gate University
 
Session Chair:
Matt Sauber, Eastern Michigan University
 
Kunal Swani, Wright State University; George Milne, Elizabeth Miller,
University of Massachusetts-Amherst
 
Jae Min Jung, California State
Polytechnic University-Pomona; Kyeong Sam Min, University of New Orleans; Kristen Schiele, Anthony Kim, Jing Hu,
California State Polytechnic University-Pomona; Curtis Haugtvedt, Ohio State University
 
Session Chair:
Jae Min Jung, California State
Polytechnic University-Pomona
 

10. Complementarity or Substitution? An Empirical Examination of Customers’ Mobile App and Cross-Platform Engagement
Rebecca JH Wang, Lehigh University

11. Brand Touchpoints’ Orchestration: Understanding the Impact of Digital, Traditional and Mobile Touchpoints on Customer Journeys Grégoire Bothorel, Paris Sorbonne University - Numberly (1000mercis Group); Régine Vanheems, IAE Lyon - Lyon 3 University; Anne Guerin, Numberly (1000 mercis Group)

12. Targeting through Smartphone Application in Off-Line Retail: Evidence from Field Experiment 
Mariya Okuneva, University of Kiel; Dmitriy Potapov, Higher School of Economics 

13. The Sound of Switching: Unraveling the Positive Associations between the Credit Card and Shopping Habits Using Ambient Transaction Noise 
Kirsten Cowan, NEOMA; Seth Ketron, East Carolina University 

Session Chair: 
Nakeisha Lewis, University of St. Thomas

         
   

2:45-4:00 p.m.

   
Session 4: Pedagogical
 
Dae-Hee Kim, Matt Hettche, Lisa Spiller, Christopher Newport University
 
Bela Florenthal,
William Paterson University
 
Michael Clayton, American University; Matt Hettche, Christopher Newport University
 
 
John McCarty, The College of New Jersey
 
Session Chair:
Takisha Toler,
Stevenson University
 
Session 5: WOM
 
José A. Flecha Ortiz, María De Los M. Santos Corrada, Alberto Vega, Virgin Dones, Evelyn Lopez, University of Turabo
 
 
Session 6: Omni Channel
 
Andrew Dahl, University of Wisconsin-
Whitewater; George Milne, University of
Massachusetts-Amherst; James Peltier, University of Wisconsin-Whitewater
 
Mehdi El Abed, University of Paris 1 Pantheon Sorbonne; Jean Francois Lemoine, University Paris 1 Pantheon Sorbonne
(PRISM) and ESSCA Ecole de Management Paris
 
Devon Johnson, Montclair State University;
Debika Sihi, Southwestern University;
Laurent Muzellec, Trinity College Dublin
 
Session Chair:
Devon Johnson, Montclair State University
         

4:15-5:30 p.m. Concurrent Special Topic Panels

Moderator: Denish Shah, Georgia State University; Conference Co-Chair
Panelists: Alvin Glay, Head of Digital, Wahoo Fitness
Stewart Pearson, Founder, Consilient
 
Moderator: Deborah Fain, Clinical Assistant Professor of Marketing, Pace University
Panelists: Haroon Abbu, Senior Director, Analytics and Digital Transformation, Bell & Howell, and Pace University;
Ramesh Ratan, CEO, Bell & Howell, and Vice-chair, Universal Postal Union
Don McKenzie, President & Chief Growth Officer, Innovairre Communications
 
 

Sunday, October 8

 
   

9:00-10:15 a.m.

   
Session 9: IoT
 
Denish Shah, Alvin Glay, Kenneth Stinson, Georgia State University
 
Zied Mani, Nantes University, Inès Chouk, Cergy-Pontoise University & Paris-Dauphine University
 
Elizabeth Manser Payne, Jimmy Peltier, University of Wisconsin-Whitewater
 
Youmna Mohamed Abdelghany Youssef, Mansoura University Egypt and Georgia State University; Wesley J. Johnston, Georgia State University
 
Session Chair:
Eric Rhiney, Webster University
 
Session 10: Miscellaneous
 
Juncai Jiang, Virginia Tech; Sriharsha Kamatham, Parneet Pahwa, Nanda Kumar, University of Texas at Dallas
 
Markus Gahler, Michael Paul, University of Augsburg; Thorsten Hennig-Thurau, University of Muenster; Thomas Rudolph, University of St. Gallen
 
33. Managing (Online)
Customer Journeys Rumela
Sengupta, Denish Shah, Georgia State University
 
Somnath Banerjee, North Dakota State University; Pradeep Bharadwaj, University of Central Florida
 
Session Chair:
Somnath Banerjee, North Dakota State University
 
Session 11: Social Media
 
Syagnik Banerjee, University of Michigan Flint; Fareena Sultan, Northeastern University
 
Todd Bacile, Loyola University New Orleans; Dong-Jun Min, Kristi Martin, University of New Orleans
 
Xia Liu, Rowan University; Alvin C. Burns, Louisiana State University
 
Kimberly Legocki, Grenoble Ecole de Management; Kristen Walker, California State University, Northridge
 
Session Chair:
Kimberly Legocki, Grenoble Ecole de Management
 

10:30-11:45 a.m.

 
Session 12: Online Video/Piracy
 
Stephen France, Mississippi State
University; Mayhar Sharif Vaghefi,
University of Wisconsin-Milwaukee
 
James Reardon, University of Northern Colorado; Anita Radon, Swedish Institute for Innovative Retailing; Main Sundstrom,
Hogsckolan Boras; Denny McCorkle, University of
Northern Colorado; Desalegn Abraha, University of Skovde
 
Kristen Walker, Nickolaus Violin,
California State
University, Northridge
 
Caroline Munoz, University of North Georgia; Terri Towner,
Oakland University
 
John Cronin, Western Connecticut State University
 
Session Chair:
James Reardon, University of Northern Colorado
 

Session 13: Online Reviews

Mirja Bues, University of Muenster
 
Haroon Abbu, Bell and Howell; Pradeep Gopalakrishna,
Pace University
 
Session Chair: Natalie Adkins, Drake University
 

Session 14:
Technology Adoption

Spencer Ross, University of Massachusetts-Lowell; Fatima Hajjat, Ithaca College; Humza Arshad, University of Massachusetts-Lowell
 
Joel Järvinen, Miira Leinonen, University of Jyväskylä
 
Yimai Zhang, Georgia State University; Konstantinos Bozos, Leeds University
 
52. Cancelled
 
Session Chair: 
Matt Hettche, Christopher Newport University
         
   

11:45AM-1:15 p.m.

   

Awards Luncheon and Keynote

Keynote:

"Creatively Analytic" Ways to Grow, Andrew Malcolm, CMO, Evernote

1:30-1:45 p.m.
Closing Plenary Session