Proceedings Saturday 2014

 
Saturday, October 25, 2014 Proceedings
 
8:30 - 11:30 AM
 
 
11:30 AM -12:15 PM | Meet the Editors
lunch sponsored by RACOM Communications
 
12:15 - 1:45 PM
 
SESSION 1: PAPERS - Social Media & Interactivity
 
– Guohua “Mark” Wu, Xi'an Jiaotong, Liverpool University; Tao Sun, University of Vermont 
– Leila Samii, Aurora University; Nicholas Nugent, Andy Lynch, Southern New Hampshire University 
– Maryam Lashgari, Royal Institute of Technology, KTH
– Andrew Rohm, Velitchka Kaltcheva, Loyola Marymount University 
 
Session Chair:  Andrew Rohm, Loyola Marymount University
 
SESSION 2: ABSTRACTS -  Media & Data Evaluation
 
- Gillian Naylor, Michael Kraussman, University of Nevada-Las Vegas; 
- Stephen France, University of Wisconsin-Milwaukee; William H. Batchelder, University of California, Irvine
– John A. “Jack” Schibrowsky, Bradley Wimmer, University of Nevada Las Vegas 
– Han Fen Hu, Anjala Krishen, University of Nevada Las Vegas
– Jae Min Jung, California State Polytechnic University; Christian Lindke, University of California-Riverside 
- Dirk van den Poel, Steven Hoormaert, Michel Ballings, Ghent University
 
Session Chair: Dirk van den Poel, Ghent University
 
SESSION 3: ABSTRACTS - Pedagogy | Teaching Social Media 
 
– Michael Germano, H. Rika Houston, Shirley Stretch-Stephenson, California State University Los Angeles 
– Denny McCorkle, University of Northern Colorado. 
– Victor Barger, Laura Schoenike, University of Wisconsin-Whitewater 
– Lyle Wetsch, Memorial University of Newfoundland 
– Debra Zahay, Aurora University 
 
Session Chair: Debra Zahay, Aurora University
 
2:00 - 3:30 PM
 
SESSION 4: ABSTRACTS - Consumer Engagement Issues 
 
- Dae-Hee Kim, Matt Hettche, Christopher Newport University; Michael Clayton, American University 
– John Donnellan, New Jersey City University, Vishal Lala, Pace University
- Paula Peter, Erlinde Cornelis, San Diego State University 
– Brittaney Benson Townsend, University of Nevada Las Vegas
- Kristen Walker, Tina Kiesler, Dawaun Lucas, California State University, Northridge
– Myla Bui, Loyola Marymount University; Manh Nguyen, MullinTBG
 
Session Chair: Myla Bui, Loyola Marymount University
 
SESSION 5: ABSTRACTS - Social Media Strategy 
 
– Lyle Wetsch, Memorial University of Newfoundland
– Chinintorn Nakhata, Clarion University 
– Adam Peruta,  Syracuse University; Alison Shields, Ithaca College
– Joris Demmers, Jesse Weltevreden, Amsterdam University of Applied Sciences 
– Yakov Bart, INSEAD
– Kunal Swani, Wright State University; George Milne, University of Massachusetts Amherst; Brian Brown, Virginia Commonwealth University
 
Session Chair:  Kunal Swani, Wright State University
 
SESSION 6: PAPERS Pedagogy | Mixed Topics 
– Stephen France, University of Wisconsin-Milwaukee; William H. Batchelder, University of California, Irvine 
– John A. “Jack Schibrowsky, James Cross, Alexander Nill, Bradley Wimmer, Nadia Pomirleanu, University of Nevada Las Vegas 
– Lisa Spiller, Christopher Newport University; David Marold, Eastern Michigan University
– Ghada Gad, Wael Kortam, Cairo University 
 
Session Chair: Theresa Clarke, James Madison University
3:30 – 3:45 PM
break sponsored by Stukent
 
3:45 - 5:15 PM
 
SESSION 7: SPECIAL TOPICS - BIG DATA
 
– Goutam Chakraborty, Oklahoma State University; Don Hinman, DH Associates; Ravi Iyer, Ranker, and Zenzi Communications
 
Moderator: Fareena Sultan, Northeastern University
 
B. Consumer Information: Traditional and Digital Industry Perspectives
– Meghan Land, CIPP/US, Staff Attorney - Privacy Rights Clearinghouse; 
George Milne, University of Massachusetts Amherst; Rachel Thomas, Direct Marketing Association
 
Moderators:  Kristen Walker, California State University, Northridge; Ereni Markos, Suffolk University
 
SESSION 8:  ABSTRACTS - New Media Opportunities and Issues
 
– Michael Hanley, Ball State University 
– Toni Rochelle Ford, Mississipi State University; Alexandra Krallman, Park University; Mark Pelletier, Mississippi State University; Alisha Blakeney Horky, Elon University 
– Joris Demmers, University of Amsterdam; Jesse Weltevreden, Willemijn van Dolen, Amsterdam University of Applied Sciences
– Elif Ozkaya, Hayri Erkan Ozkaya, Debbora A.Whitson, Juanita P. Roxas, Frank K. Bryant, California State Polytechnic Institute - Pomona
 
Session Chair: John Leininger, Clemson University
 
SESSION 9: ABSTRACTS Pedagogy Mixed Topics
 
- Cliff Wymbs, Baruch College 
– Lana Brackett, Benjamin Carr, Roger Williams University
– Harvey Markovitz, Dennis Sandler, Mary Long, Deborah Fain, Pace University
– Matt Hettche, Lisa D. Spiller, Dae-Hee Kim, Christopher Newport University 
 
Session Chair: Matt Hettche, Christopher Newport University