Trends in Big Data | Panel

Saturday, October 25, 2014 |  San Diego Convention Center

The following panel discussion took place in 2014.  What technology drives big data? Is all data big data? How can value-based marketing best leverage data? And what data skills need to be taught to the next generation of marketers? This panel will explore the ways that various sources of data converge for effective marketing campaigns and how to develop effective marketers. The panel:


Fareena Sultan   Moderator:  
  Fareena Sultan,
  Northeastern University
Goutam Chakraborty   Goutam Chakraborty, 
  Oklahoma State University
Don Hinman   Don Hinman, 
  Executive Vice President,
  DH Associates
Ravi Iyer   Ravi Iyer,
  Chief Data Scientist,
  Zenzi Communications