Fareena Sultan Biography

Fareena Sultan  
Fareena Sultan,
Northeastern University
Dr. Fareena Sultan is a Professor of Marketing at the D’Amore-McKim School of Business (DMSB), Northeastern University, Boston. Dr. Sultan’s Ph.D. in Marketing is from Columbia University. She has a Master’s degree in Operations Research from MIT and a Master’s degree in Applied Mathematics from the University of Karachi, Pakistan. Prof. Sultan teaches Digital Marketing, Mobile Marketing, and Marketing Management at Northeastern. Prior to Northeastern, Dr. Sultan was an Assistant Professor of Marketing at the Harvard Business School for six years, a Visiting Associate Professor at UC Berkeley and an Associate Professor at Golden Gate University.
Prof. Sultan’s current research interests include Global Mobile Marketing, Digital Marketing, Social Media, Big Data and Marketing Analytics and New Technologies. Prof. Sultan has published extensively in such publications as the Journal of Marketing Research, Journal of Marketing, Sloan Management Review, Journal of Retailing, Journal of Business Research, Marketing Management, Journal of Interactive Marketing, Marketing Letters among others. Prof. Sultan has published papers on the concept of “Brand in the Hand” Mobile Marketing and written cases on Mobile Marketing working with Adidas in the Netherlands.
Dr. Sultan has done research, consulting and executive education in a variety of global settings and has presented her research in numerous academic/industry conferences. She has worked on projects with companies such as BT, Intel, Adidas, Reebok, General Motors, McCann-Erickson, IBM and Zenith among others.
Dr. Sultan has won several awards and recognition during her career. Dr. Sultan was the conference co-chair for the Marketing EDGE Research Summit in 2014.  She was designated a “Top Scholar” by Bocconi University, Italy in 2011 for her Mobile Marketing research. In 2011, Prof. Sultan was the invited keynote speaker at the Marketing EDGE Research Summit where she presented her research on Mobile Marketing. In 2009, she was a finalist for the Mobile Marketing Academic of the Year award from the Mobile Marketing Association. In 2008, Dr. Sultan chaired the first conference on Mobile Marketing sponsored by the Marketing Science Institute. For her research, Dr. Sultan has received the prestigious O' Dell research award from the American Marketing Association.