- About Us
Marketing EDGE Student and Faculty Programs
Marketing EDGE offers various programs year-round to encourage students to become immersed in the field of marketing. These programs are designed to benefit students through active participation and interaction with top marketers in the field.
Collegiate Summit - Digital
Thirty students will be chosen to participate in the Collegiate Summit-Digital program, a week-long intensive marketing program to be held in June in New York, NY. Collegiate Summit - Digital is open to rising juniors and seniors who are interested in pursuing a career in marketing. Click this Collegiate Summit - Digital link for more details about the four-day-long marketing "boot camp."
Collegiate Summit - Analytics
The second of our four-day immersion programs offers college students a chance to learn about ‘big data’ and how it’s changing marketing. They also learn how those changes will provide for new career opportunities once they graduate. Students meet and network with professionals, and learn what they can do and how to prepare for a career in a marketing field that is increasingly data driven. Formerly known as I-MAX. Learn More
Student Career Forums
Student Career Forums offer you the chance to attend a special seminar, participating in an interactive talk with marketing experts. Focusing on careers in the field of data-driven marketing, the Forum offers valuable strategies on landing a job in today’s tough marketplace. You will get tips on job hunting and career opportunities.
FOR 2016 - we host our Student Career Forum in select US cities such as March 4 in Austin, TX, October 17 in Los Angeles – check back for further information.
Next Generation Leaders (NextGen)
The Next Generation Leaders (NextGen) program provides top graduates the opportunity to gain valuable hands-on experience by working with leaders in the field of data-driven marketing. Selected graduates work a twelve-month paid marketing rotation program where they will acquire valuable experience and gain exceptional training in multi-channel direct and interactive marketing.
Marketing EDGE is committed to providing educational opportunities to graduate and undergraduate students who are committed to pursuing an education in the field of marketing. A Marketing EDGE scholarship provides financial assistance and allows students to place their primary focus on pursuing educational goals.
Collegiate ECHO Marketing Challenge
The Collegiate ECHO Marketing Challenge is an opportunity for college students studying marketing to compete and work on a multi-faceted marketing assignment for a major corporation. As a part of the competition, student teams submit marketing plans which include qualitative and quantitative research summaries, strategy outlines, and detailed analytics based on real-world metrics. While only available to students, the Challenge provides professors with teaching resources and the universities that winning students attend with exposure and goodwill.
Check back with us often for programs and scholarships offered to students.
Programs for faculty and PhD students include
- FACULTY, PhD STUDENTS: a Data Set Library for teaching and research;
- PhD CANDIDATES: a dissertation proposal award competition for PhD Candidates working in digital, social, interactive, direct and/or data-driven marketing;
FACULTY, PhD STUDENTS, ADJUNCTS, MARKETING PRACTITIONERS:
the Direct/Interactive Marketing Research Summit annual academic conference;
- FACULTY, SCHOOL LIBRARIES: the well-referenced Journal of Interactive Marketing;
- FACULTY: the virtual membership organization - Marketing EDGE's Professors' Academy,
- FACULTY: the Professor's Institute two-three day academic seminar.