Collegiate ECHO Marketing Challenge

Judging is underway for the 2015-2016 Collegiate ECHO Marketing Challenge.  Winners TBA, stay tuned!  See the list of teams participating in our Facebook page's Notes section.

Facebook

   is the subject of the 2015-2016 Challenge.  

The Challenge: Your client, Facebook, requests an integrated marketing campaign that increases awareness and consideration of Custom Audiences among its target audience, B2C (Business to Consumer) marketing decision makers. 

Your Budget: $5 million.  Get the Details Here.

The Collegiate ECHO Marketing Challenge provides hands-on learning and real-world experience, with a marketing assignment from a corporate leader.

  • Students work in teams of 2-5 members to complete this assignment.
  • Faculty advisors use the Challenge as a teaching tool. Read more here.

Resources:

 

For those who participated in the 2014-2015 Challenge by DIRECTV - see the winners here and on Facebook.